Netizen

Friday, October 15, 2010

An Online Social Media Instructor

I am one of the instructors. I think I might be the very first one, definitely one of the early ones. It feels good to be on the ground level. This is a social media startup. The classes will be online. That is not acting cheap. That is not going for the second choice. It actually makes no sense to conduct social media classes in the traditional bricks and mortar setting. You want the instructor online. You want the students online.

I am one of the top 100 people in New York City on Twitter. (@paramendra) I am really into social media. If you are a people person fascinated by technology, social media comes naturally to you, as it does to me. Social media is as much about people as technology. If you have poor people skills that is not to say you are not going to be good at social media, but that is to say you are going to have to work on your people

Image by paramendra via Flickr skills just as hard as you might work on the
technology part. Just setting up a Twitter or a Facebook account is not going to do it.

I have seen people and organizations set up blogs, and all they do is post what used to be press releases. That is not my idea of blogging. There is a great way to tweet and blog, and there is a so so way to tweet and blog, and there are some lousy ways. There are so so Facebook pages, and there are Facebook pages that grip you.

You don't need a million page hits to your blog. You don't need 10,000 followers on Twitter before you can be a social media success. Social media for small businesses is as much about customer service as customer acquisition. Social media is about making intimate conversations with customers possible. If you really, truly care about your customers, intimate conversations are not chores. If they feel like chores, you need to step up on the customer service pedal. Social media does not solve that. You can have a social media presence and still have a lousy customer service. Stale Twitter and Facebook accounts, and stale blogs are not my idea of getting social media.

I responded to a Craig's List ad by Duane Wells, the founder, and that is how I got started with the Social Media Learning Institute. I have every reason to believe he is pretty ambitious with it. And I like that. I wanted to be talking to an entrepreneur at heart before I signed up. We are still talking, we are still chalking out the details. And the guy is in Pittsburgh. We use social media to communicate. We are eating our own dog food.

(Posted at The Social Media Learning Institute posterous)

Google Car, Google Monorail

Offshoring The Wind Harvesting: Google Wind
Smart Cars Should Talk To Each Other
Robert Scoble's Not Google Car
Self Driving Google Car

This company is going offline, it looks like.

A few problems: for this to be feasible for long distance travel of even a few miles you are going to have to make room for the fact that some people might have mood swings and just stop pedaling half way there, causing traffic jams. Having several tracks might be one way to do it. So when one track jams, you switch traffic to another track. Or having central control so that a stuck "car" is centrally moved with electricity even if the person inside has stopped pedaling.

Got to make room for the human element. The human finds ways to throw a wrench into the cog.

Otherwise the monorail looks like a fantastic idea. Fun, environmentally friendly.

Wait. What about the air inside? How do you maintain the temperature and still make room for the fact that the person inside might want to breathe? You don't want someone to use up all the oxygen inside, and then what?

Looks like there are little holes for air. So it can't be too cold outside, right? Or too hot.

I am mighty impressed with the speed of this thing. The zero carbon promise, and the speed: those might be the two big attractions. And the individualistic bend to having your own little cubicle. I am very interested in the technology behind this.

"The most efficient vehicle on earth," wow. This is like bicycle on steroids. At 70 kilometers per hour, this is practically a car. And, wow, the view you will get to see along the way. It is like there is nothing between you and the landscape. You are floating through the landscape. I can see this being a big hit in all the tourist spots of the world. This could be a great way to watch wild life in Africa, or to gawk at the snow and ice high up in the Himalayas. There though, you might need to carry oxygen tanks.

This feels like ought to be that layer that needs to be added atop all the cities of the world. You buy your monthly metro pass, and you ride these things as much as you want. It is just like a car, minus the hassle. This might do to big city transportation what microfinance has done to poverty in Bangladesh.

50 miles per hour is a car. I could go cross country with this thing. Perhaps there is a room for a hybrid. Bring the smarts of the smart car to this thing, and make "car pooling" possible. You want 100 of these things to move in one rhythm over long distances.

Image via WikipediaThe aerodynamics of this thing is mighty impressive. You spend most of your biking energy fighting the wind, not pedaling the bike, it seems like.

So two or more of these monorail cars can go faster than one? But then how do you avoid the free rider problem? What if I stop pedaling and simply go along for the ride? Again, but that is the human element. That is not a technology issue. The technology of this thing is just fine.

In a smart grid, the best idea could come from anywhere. And now from the part of the world that brought us Google Maps, we get the Google Monorail. Bravo. This thing takes the best of many forms of, perhaps all forms of transportation. This is like flying a small plane. This is like gliding through air. This is like biking on land. This is like riding a train. Air is like water, this is like water transportation. This is like skiing.

If the 21st is going to be a green century - what are the other choices? - then this monorail has a big future.

No traffic lights. Wow. That is like the town I grew up in.

PSFK: Kyle Cameron: Google Explores A Pedal-Powered Public Monorail System: Shweeb is a transportation project that has come out of Google’s Project 10^100 program, where Google solicits and supports ideas that change the world by helping as many people as possible.

I like it that Google is using its surplus money to think outside the box, the box being software. Clean tech is one of the next big things after web technology. Soon enough web tech is going to become utility, it is going to be fundamental, but it is going to recede into the background. Clean tech is a great sector to bet on. The next industrial revolution is going to be clean.

This monorail is a multi billion dollar idea. It deserves to take off like crazy.

Its next incarnation might be a version that is electric powered and weather proof and has two way radio communication. Then we could dream long distances. As long as that electricity is coming from a wind farm, it is still clean. Could you make it much faster then? Could you make the cars bigger? How about 10 people to a car? Then we could have conversation. But then Google has struggled with social.

You don't have to confiscate people's lands to build this thing, or at least not too much of it. Roads ask for land, lots and lots of land.

Google Under Attack?

Image representing Facebook as depicted in Cru...

Image via CrunchBase

ComputerWorld: Google, Facebook battle for 'future of the Web': the biggest threat to Google's search standing yet. ..... Now when someone uses Microsoft's Bing search engine to look for a new car or a book, she can see which ones her Facebook friends liked. It will now be easier for searchers to get their friends' opinions before they make purchasing decisions..... the search giant handled 72.15% of all U.S. searches last month..... "Let's face it, Bing has been a big disappointment, but this could act as a differentiator," said Zeus Kerravala, an analyst at Yankee Group Research. "People prefer Google to Microsoft, but they prefer Facebook to Google. .... For major Facebook users, I believe 'social search' is attractive, and many are likely to switch to Bing for all searches... Not only does [Google] lose users, but they lose young users."

Microsoft did search. It was not a big deal. Then it revamped it and called it Bing, but it's not Google. There was a major marketing push. But I was not alarmed on behalf of Google. When Microsoft got Yahoo to hand over its search queries to Bing, I predicted that would only result in a net loss for Yahoo with no gain for Bing, and so actually a net gain for Google.

But Bing partnering with Facebook is different. I think this story is being reported wrong. This is not Bing teaming up with Facebook. It is the other way round. This is Facebook teaming up with Bing. This is not Bing finally having found that thing with which to compete with Google Search. This is Facebook coming into search territory. This is big.

This is not to suggest Google will now see a decline. Google will keep growing. And Facebook will grow like crazy. This is the internet going much more mainstream. People are spending time on Facebook without taking their eyes off the many Google products.

This is a significant development. This throws further light on Facebook's ambitions, if that was necessary. But this is not necessarily bad news for Google, not big, bad news. This is absolutely not the end of Google.

But I see no reason why Facebook will not offer the same to Google. I mean, if the idea is to become relevant to as many search queries as possible, Google is a bigger bet than Bing. No?

Facebook sees Google as competition, but it does not see Microsoft as competition. That might partly be it. Or maybe even fully.

This just might be the first serious competition Google Search ever faced. Google's best bet is to get Zuck to give them the same deal. That would be a win win for Facebook and Google.

In The News

The Skype Blog: Skype with Facebook integration and group video calling: We’ve integrated the Facebook News Feed and Phonebook into Skype ..... Video calling accounted for approximately 40% of all Skype-to-Skype minutes in the first half of this year

BBC: Google's profits lifted by higher advertising revenues: a 32% rise in profits. .... Our core business grew very well, and our newer businesses - particularly display and mobile - continued to show significant momentum.

Google: Google Announces Third Quarter 2010 Financial Results: Google-owned sites generated revenues of $4.83 billion, or 67% of total revenues ..... Google’s partner sites generated revenues, through AdSense programs, of $2.20 billion, or 30% of total revenues ..... Revenues from outside of the United States totaled $3.77 billion, representing 52% of total revenues

Apple Insider: Google announces $1 billion in mobile revenue: Search queries from mobile devices have grown 5 times over the last couple of years, with most of the queries coming from Android phones ..... Carol Bartz believes iAd will "fall apart" as Apple's high level of control drives away advertisers. Adidas is rumored to have canceled a $10 million iAd contract because Apple had exerted too much control over the process.

Reuters: Google trumps Wall Street targets, shares soar: "This is the best performance they've had in three years. We're back to the old Google we know and love" ..... the $2.5 billion run rate in display advertising was a gross number, meaning that some of that revenue is paid to Google's partners. ..... On Wednesday, Facebook and Microsoft unveiled improvements to Microsoft's Bing search engine that incorporate personalized Facebook data, such as restaurant recommendations from a person's friends, into search results. ..... Google has been on an acquisition spree, buying more than 20 companies in 2010, including several companies that were developing social networking technology. ..... YouTube online video site was now "monetizing" over 2 billion views a week, a rise of 50 percent from a year earlier ..... Google's 9-percent rise in extended trading, to $590, would be the biggest single-day gain since November 2008.

Seattle PI: The Microsoft Blog: Ballmer: Google's ability to monetize search 'surprised me': "Google tends to throw a lot more things against the wall."

Fast Company: Facebook Credits Get More Powerful, Hint at Facebook's Money-Minting Future: Facebook has designs on all sorts of Web-dominating strategies for the future..... Facebook gets a 30% skim off every transaction in Credits .... Credits could almost become a de facto world currency .... Facebook's potential expansions--from music downloads to premium photo sharing--all paid for with Facebook's own virtual currency.

The Bing-Facebook Alliance: Six Things You (and Google) Should Know: the new Bing search features that Microsoft and Facebook unveiled today are going to upend the search business..... Launched a store that no one "Liked?" you’re not going to show up in the search results. .... once you introduce a social dimension to search results, you could actually start representing search results—visually—in new ways .... he said that, ultimately, the company would like to work with all players in search.

For Millennials, Brands May Be as Important as Religion, Ethnicity: Millennials--the generation born between 1980 and 1995--relate to brands in deep and complicated ways .... Edelman, the world's largest PR firm. .... Volunteering to try new products and review some of them online is a "core value," according to Edelman .... the majority of those surveyed had recommended products to friends and family via a social network

The Inbox: Like Search Before Google

Image via WikipediaThe inbox continues to be the wild, wild west of the computing experience. Email is still the dominant application. Before Google came along, the feeling was search was done and over with. That is why Yahoo refused to buy Google, despite being given the chance by the Google founders. Yahoo already had a search box. Why bother? AltaVista was king.

It is not possible the inbox is done and over with, even though the last major innovation with the inbox was when Google gave one gigabyte of space, and that too on April Fool's day. You had to see it to believe it.

Is it like when you borrow too many books from the library and do not get around to reading them all? Whose fault is that? Your having only 24 hours in your day is not the tech sector's problem. That perhaps is not even God's problem.

Google did a good job of expanding your inbox. And the search function in Gmail is great. And the newly launched Priority Inbox is great too. But the inbox has a long way to go. Your social graph is made up of concentric circles and your inbox has to reflect that. Not all emails are equally important.

There has to be the option to visually read emails. So you collect all emails from this one person and you visually read 100 of them at once. You should have the option to form word clouds out of those 100 emails with the option to jump over to an individual email from that word cloud, if the desire should take wings.

Fred Wilson: The Impact Of Priority Inbox: I get a lot of email and I can't get to all of it regardless of what email client I use. Other Priority Inbox users might actually read through Everything Else. But I don't and can't. ..... Google has solved a huge problem for me and potentially created a huge problem for emailers.

So how do you get hold of a celebrity like Fred Wilson? You tweet them. You leave a comment at their blog. If it is worth their time to read, they will read. They might even tweet back, or reply to a comment. But don't be counting on it. It is not like you have a right to his time, especially when he also has only 24 hours in a day.

That Thing Between The PC And The Smartphone

Image via WikipediaSteve Jobs, when he unveiled the iPad, claimed that the iPad was that thing between the PC and the smartphone. He famously called the PC the truck and the iPad the car. I disagreed. I did not think, I don't think the iPad is that thing between the PC and the smartphone. It is one of the things in that space, but the definitive device between the PC and the smartphone has not arrived yet. Whatever it is, it will try to render both the PC and the smartphone unnecessary.

Apple Insider: Apple component allocations point to new form factor sub-notebook: Activity within Apple's supply chain throughout the better part of 2010 has shown signs that the Mac maker is gearing up to introduce a new notebook that doesn't fit into any of its existing hardware designs ...... d a new MacBook Air .... "true" multi-touch Macs.

Something that is not as small as the smartphone, but approaches it in weight would be nice. The screen has to be decent size. You should be able to make and receive calls. There has to be the webcam option. Could you fit a camera into it?

But then major advances in the software behind the keyboard have made the tablet more appealing. If you can type away on the tablet like on a netbook, I mean.

And in the mean time Apple's shares keep getting pricier. Steve Jobs is on a roll.

Thursday, October 14, 2010

Texting Teens

Image via Wikipedia

Nielsen Wire: U.S. Teen Mobile Report: Calling Yesterday, Texting Today, Using Apps Tomorrow: No one texts more than teens (age 13-17), especially teen females, who send and receive an average of 4,050 texts per month. ..... Texting is currently the centerpiece of mobile teen behavior. 43 percent claim it is their primary reason for getting a cellphone, which explains why QWERTY input is the first thing they look for choosing their devices. ..... All of this texting activity has come at the expense of voice. .... popular apps such as Facebook, Pandora or YouTube.

The teens of today are the adults of tomorrow. Teens are trend setters. The shift from texting to apps is early stage but is pretty telling.

Sculley: Scum

Image by tsevis via Flickr

Cult Of Mac: John Sculley: The Secrets of Steve Jobs’ Success [Exclusive Interview]: In 1983, Steve Jobs wooed Pepsi executive John Sculley to Apple with one of the most famous lines in business: “Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?” ...... Sculley is best known today for forcing Jobs’ resignation after a boardroom battle for control of the company. ...... “It’s impressive how he still sticks to his same first principles years later.” ..... “I don’t see any change in Steve’s first principles — except he’s gotten better and better at it.” ..... “I don’t have any contact with Steve these days,” Sculley said in one of our initial emails setting up the meeting. “He’s still mad he got pushed out of Apple 22 years ago… ...... beautiful design .... At that time, nobody was doing this in Silicon Valley. ...... Apple wasn’t just about computers. It was about designing products and designing marketing and it was about positioning.” ....... ‘How can I possibly ask somebody what a graphics-based computer ought to be when they have no idea what a graphic based computer is? No one has ever seen one before.’ ...... showing someone a calculator, for example, would not give them any indication as to where the computer was going to go ....... a perfectionist to the end. ..... He felt that the computer was going to change the world and it was going to become what he called “the bicycle for the mind.” ...... He was a person of huge vision.” ...... He’s a minimalist. .... He simplifies complexity.” ..... ability to reach out to find the absolute best, smartest people ..... extremely charismatic and extremely compelling in getting people to join up with him and he got people to believe in his visions even before the products existed .... he personally did all the recruiting for his team. He never delegated that to anybody else. ” ..... At the other level he is working down at the details ..... “bozos.” That was his term for organizations that he didn’t respect. ..... “I can’t remember more than a hundred first names so I only want to be around people that I know personally. ....... Steve would shift between being highly charismatic and motivating and getting them excited to feel like they are part of something insanely great. And on the other hand he would be almost merciless in terms of rejecting their work until he felt it had reached the level of perfection ....... Bill was brilliant too — but Bill was never interested in great taste. He was always interested in being able to dominate a market. ..... . He was not a designer but a great systems thinker. .....

Steve Jobs Should Never Have Been Fired

Proves my point. This guy was too dumb to even have contemplated firing Steve Jobs. You have to at least be in Steve Jobs' league to have the option to make a decision like that. Sculley and other scums cost Apple a full decade and more.

Cult Of Mac: Apple Cracks 10% PC Market Share For First Time in Decades: Apple had 10.4% of U.S. PC shipments in Q3, making it the fourth largest computer maker in the U.S. ..... Lenovo showed the strongest growth among the top five vendors worldwide. ....

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Friday, October 15, 2010

An Online Social Media Instructor

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Thursday, October 14, 2010

Texting Teens

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