In 2014, I was the Chief Business Officer of WhatsApp.
— neeraj arora (@neerajarora) May 4, 2022
And I helped negotiate the $22 billion sale to Facebook.
Today, I regret it.
Here’s where things went wrong:
WhatsApp was founded in 2009 by Jan Koum and Brian Acton.
— neeraj arora (@neerajarora) May 4, 2022
2 years in (2011), I joined the team as Chief Business Officer.
And in 2012/13, we were approached by Zuck & Facebook about an acquisition.
We declined and decided to keep growing instead.
But then…
FB approached us again early 2014 with an offer that made it look like a partnership:
— neeraj arora (@neerajarora) May 4, 2022
• Full support for end-to-end encryption
• No ads (ever)
• Complete independence on product decisions
• Board seat for Jan Koum
• Our own office in Mountain View
• Etc.
If you used WhatsApp in early days, you remember what made the product special:
— neeraj arora (@neerajarora) May 4, 2022
International communication.
For people (like myself) with family in multiple countries, WhatsApp was a way to stay connected—without paying long-distance SMS or calling fees
How WhatsApp made money was by charging users $1 to download the app.
— neeraj arora (@neerajarora) May 4, 2022
And Facebook (said they) supported our mission & vision.
Brian even wrote this famous note: pic.twitter.com/A6ufhkMIuX
As we began talking through the acquisition, and made our stance very clear:
— neeraj arora (@neerajarora) May 4, 2022
- No mining user data
- No ads (ever)
- No cross-platform tracking
FB and their management agreed and we thought they believed in our mission.
Of course, that’s not what happened.
— neeraj arora (@neerajarora) May 4, 2022
In 2014, WhatsApp was acquired by Facebook for $22 billion (in cash & stock).
But by 2017 and 2018, things started to look very different…https://t.co/vNVuYY5ygp
Until eventually, in 2018, right as details of the Facebook/Cambridge Analytica scandal came out, Brian Acton sent a tweet that sent shockwaves through the social media stratosphere.https://t.co/8jRJUrdB7j
— neeraj arora (@neerajarora) May 4, 2022
Today, WhatsApp is Facebook’s second largest platform (even bigger than Instagram or FB Messenger).
— neeraj arora (@neerajarora) May 4, 2022
But it’s a shadow of the product we poured our hearts into, and wanted to build for the world.
And I am not the only one who regrets that it became part of Facebook when it did.
Tech companies need to admit when they have done wrong.
— neeraj arora (@neerajarora) May 4, 2022
Nobody knew in the beginning that Facebook would become a Frankenstein monster that devoured user data and spat out dirty money.
We didn’t either.
In order for the Tech ecosystem to evolve, we need to talk about how perverse business models cause well-intentioned products, services, and ideas to go wrong.
— neeraj arora (@neerajarora) May 4, 2022
And where we go from here.
An amazing piece by @dseetharaman to start the conversation:https://t.co/VcZwkoYHyG
Former Facebook, WhatsApp Employees Lead New Push to Fix Social Media HalloApp is among new companies trying to reshape online discourse
About The first real relationship network. ..... A completely new category. A simple, safe, and private place to connect and share what matters in your life, with the people who matter to you. In complete privacy.
HalloApp is a private ad-free social network from two early WhatsApp employees The app bills itself as the “first real relationship network” .... There are many parallels between HalloApp and WhatsApp: the app is designed for group or individual chats with close friends and family, the only way you can find people is by knowing their phone number, the messages are encrypted, and there are no ads...... Arora was WhatsApp’s chief business officer until 2018 and a key figure in negotiating the Facebook deal. And Donohue was WhatsApp’s engineering director for nearly nine years before he left Facebook in 2019. ...... the antidote to traditional, engagement-driven social media, or “the 21st century cigarette.” ...... Acton, who now funds the encrypted messaging app Signal, famously tweeted “#deletefacebook” during the height of the Cambridge Analytica scandal.
The First Real-Relationship Network Real conversations happen in private........ As it turns out, treating people and relationships as “media” has massive ramifications. It has turned social media into digital malls. ........ Where you hoped to find your friends, instead you found ads, bots, likes, filters, influencers, followers, misinformation, and more. Where you hoped to have meaningful conversations, instead you found yourself falling down the rabbit hole of blinking red notifications and an algorithmic feed of meaningless content. Where you hoped for a safe space to keep in touch with your siblings, family members, neighbors, and friends from college, you found content from people you’ve never met before—the whole thing feeling invasive, even creepy. ......... To have private conversations with the people closest to you, your only option has been through 1:1 direct messaging platforms. In most cases, these direct messages lived on social media networks that were still “listening.” Mention cameras or going fishing and suddenly the ads in your feed would change. And while you chat back and forth, other sections of your screen light up and flicker like lottery machines, tempting you to click back into ad land and scroll just a few more times. In a best-case scenario, the platform might be a stand-alone messaging app, but would be owned by a larger social network using it to mine user data. ...... Social media, as it stands today, makes sharing real moments with real friends impossible. ...... No ads. No bots. No likes. No trolls. No followers. No algorithms. No influencers. No photo filters. No “feed fatigue.” No misinformation spreading like wildfire.
To learn more about the evolution of weaponized social algorithms, and how HalloApp is giving the power back to users who don’t want to feel manipulated by never-ending feeds, read here:https://t.co/HHGMkoXCgK
— neeraj arora (@neerajarora) November 18, 2021
You are fighting yesterday's battle. To fight tomorrow's, team up with me. https://t.co/ADxzpQtmHl
— Paramendra Kumar Bhagat (@paramendra) May 5, 2022