Fred Wilson, Mark Zuckerberg And Mobile

English: Mark Zuckerberg, Founder & CEO of Facebook, at the press conference about the e-G8 forum during the 37th G8 summit in Deauville, France. (Photo credit: Wikipedia)

Fred Wilson: July 1: Mobile Is Where The Growth Is

Mobile does not reward feature richness. It rewards small, application specific, feature light services. I have said this before but I will say it again. The phone is the equivalent of the web application and the mobile apps you have on your home screen(s) are the features.

That is why Facebook should (and it looks like will) break its big monolithic web app into a bunch of small mobile apps. Messenger, Instagram (not yet owned by Facebook), and Camera are the model for Facebook on mobile.

User experience is not the only big change/challenge for companies trying to navigate this transition. Monetization is different too.

Approaches like display advertising don't work as well on mobile as they do on the web. And they don't work that well on the web. ARPUs (avg revenue per user) on mobile are lower for display based revenue models on mobile across the board.

On the other hand, commerce works great on mobile if you have a well integrated (one click) purchase experience. The freemium model (whether it is virtual goods in games, in app upgrades, or something else) works very well on mobile.

Mark Zuckerberg: July 13: Zuckerberg Says Mobile Shift Is His Biggest Challenge

Facebook Inc. (FB) Chief Executive Officer Mark Zuckerberg said his hardest job right now is figuring out how to adapt the world’s largest social network to mobile devices.

Bringing Facebook’s features to handheld gadgets is difficult because the user experience is so different than on desktop computers......

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Urban Walking: 160 Blocks

I walked 160 blocks yesterday afternoon. Felt like it.

A GroupOn Pivot?

groupon (Photo credit: Sean MacEntee)

The CEO’s focus now is on building what Mason calls the “operating system for local commerce”—a suite of software and technology services that would embed Groupon into every facet of every transaction on Main Street. (BusinessWeek)

I was excited about GroupOn early on, and even when it got hammered after IPO, I kept thinking at least it is in the right space. I was strongly opposed to it getting bought by Google. And I feel like they are making the right next steps, at least at the vision level. And I like it that they are in Chicago. Which means New York City is a good place to be for high tech, high touch companies. GroupOn emphasizes writing skills and comedy. I like that also. It employs writers, salespeople.

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Karp Cracks Advertising

Image by Matthew Buchanan / Flickr via CrunchBase

New York Times: Can Tumblr’s David Karp Embrace Ads Without Selling Out?

good design is not just about how a thing looks but rather about how a thing works. But maybe design is also about how a thing feels..... The design of Tumblr, the blogging tool and social network, is guided by feeling. ...... “Tumblr is David.” ...... Karp likes to talk about Tumblr less as a business than as a “platform for creativity.” ....... “Pretty much every large tech company today,” Karp said, is essentially “metrics driven.” ...... Karp chose not to operate that way. ...... He just feels that he sees something everyone else has missed. ..... “There is absolutely no learning curve.” ..... I sat in on the “all team” meeting Karp recently implemented as a Friday-afternoon ritual. I agreed to keep certain details confidential, but it was clear that Karp is thinking pretty hard about profitability. Tumblr has learned to assemble some data that advertisers want (and that it had previously not bothered to collect). ......... In the past year he has become engaged with the challenge of designing not just a product but a business. It’s quite distinct from the Zen experience of solitary problem-solving that is coding, but, he continued, “I’ve really gotten a kick out of trying to make running a company as Zen an experience as it can be.” ...... the kind of creative advertising that is “intended to make you feel something for the brand.” ...... “Can you remember the last Twitter ad you’ve seen, the last Facebook ad?” And so, he concludes, there is a huge, untapped opportunity. ...... Karp has said Tumblr could be “wildly profitable” overnight by simply incorporating conventional online ads into the platform, but he believes that would spoil the community and the creativity that have taken shape there. His proposed solution entails advertisers’ being just as creative and expressive as Tumblr users. For now, that means that a spot on the Tumblr dashboard generally used to highlight the company’s picks for the coolest stuff happening in its network will include occasional content from paid sponsors. The first participants included Adidas, Calvin Klein and the movie “Beasts of the Southern Wild,” generating more than $150,000 in revenue within a month. .......... “But I think I can make a pretty good case for — ” uncharacteristically, he stopped and gazed at the floor. Karp is rarely at a loss for smoothly delivered words, but now he seemed to be searching for something precise. He started and stopped again and then said what it is he believes in: “Following our hearts.”

In short, the Tumblr ads have to be part of the Tumblr experience.

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Why Can't I Simply Speak Into My Tumblr Audio Post?

Either I have to upload a file already created elsewhere, or I have to submit a URL, or I have to search for a soundtrack on Spotify/SoundCloud. Why can't I just speak and create an audio post? Hello World!

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