During the early stages you are hoping to gain some little traction. You start with the germ of an idea. You try to build a small team. You put together the basic idea for the business. You produce a deck, a few slides. You read up, read up, read up.
You, of course, project success. Big success. But even when you make progress there are times when you fall, there are times when you are moving backwards instead. You try to do it a different way. You tack a little.