Google, GroupOn: GroupOn Perhaps Was Not The Next Big Thing

Image via WikipediaApple and Microsoft were born around the same time. They were not at peace. Netscape came along. Microsoft killed Netscape. Google offered to sell itself to Yahoo. Yahoo refused. A few years later Bill Gates offered to buy Google "at any price." Google refused. Google tried to buy or bury Facebook. Facebook survived. Facebook tried to buy Twitter. Twitter refused. So Facebook hunkered down and "learned" as much as possible from Twitter. Facebook has tried to buy FourSquare, more recently it has tried to bury it.

See, there is that buzz factor. The company that had the crown seat in the buzz kingdom until recently is able to spot the next taker and gets uncomfortable.

Google, GroupOn: Google Just Got Offline

Image by ifindkarma via FlickrThis is Google getting offline. That is a big jump. I hear GroupOn has a salesforce. Google has not had that. This is Google now getting high touch. High tech is no longer enough. Online only is no longer enough.

Google went offline before it went into hardware. That's significant. A company like Google getting offline also shows how mainstream the web has become. The term In Real Life no longer applies. What do you mean in real life? The web is as real as it gets.

Local, social, mobile, global.

Google, GroupOn: Google Could Not Have Avoided The Deal

Image via CrunchBase

TechCrunch: Why Google Hearts Groupon: Groupon is the clear market leader in the fastest growing new category on the Internet .... “I think the way Google will evolve is they will want to control everything significant on the Internet.” ....... Google Places is increasingly front and center on the main search results page for local searches, and VP Marissa Mayer recently switched from Search to now running Location and Local Services. She is known to be a big fan of Groupon .... Through its online-to-offline coupons, Groupon has figured out how to track that last mile in local online commerce between the ad and customers showing up at a store..... Google could start showing Groupon deals as tags on local searches or within Google Maps. The ability to add deals to their Places pages could make Places more appealing to local businesses as well. ..... scaling the business from one which deals with a few hundred businesses per day to tens or hundreds of thousands .... Groupon still requires a large local sales force to manage these deals, and an army of copy writers to make the deals appealing.

This is a case of the dog finally catching up with the car. Google might have missed out on social, but it tried extra hard to get local and location right. That begs the question, Facebook refused to be bought for a billion, and now its market value is 50 billion, did GroupOn just miss out?

Google, GroupOn

Image via CrunchBaseThis is great for Google. But was this great for GroupOn? Why did GroupOn not seek an IPO route? That is the question I find myself asking.

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