Friday, October 22, 2010
Will Online Ads Rise To The Occasion?
Image via WikipediaA New York Times that is completely digital, completely global, completely social, completely mobile and completely ad driven should make more money than the New York Times that is about to be its ancestor. If not the web is a chimera. And I don't believe it is. On its part the New York Times has made the mistake of not fully converting. On the other hand the ad platforms are not really there yet. The ads on display don't make as much money as they should. And the New York Times has not exhibited the Gawker aggression of going out there and getting your own ads at much higher prices.
Thursday, October 21, 2010
Event At Hunch: Gender Talk (2)
Image via WikipediaThe first step is to just be able to bring up the topic: gender. A lot of men get defensive about the very topic. There are two types of men: good men and bad men. Those men who get defensive are not good men.
The second step is to have honest conversations. There will be many, many rounds to such conversations. There will be a lot of back and forth. It is important to not abruptly stand up and walk away. It is important to make people feel like they are being listened to, they are being heard.
The third step is to try and identify problem areas and possible solutions. That also will take place in more than one sitting.
The second step is to have honest conversations. There will be many, many rounds to such conversations. There will be a lot of back and forth. It is important to not abruptly stand up and walk away. It is important to make people feel like they are being listened to, they are being heard.
The third step is to try and identify problem areas and possible solutions. That also will take place in more than one sitting.
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