Tuesday, September 07, 2010

Got Wings?

Sunrise - A Song of Two Humans (1927)Image by twm1340 via Flickr
Technology Review: Web Service Goes Date A-Mining: Unlike sites that rely on questionnaires, Wings tries to understand who you are by picking up the social media bread crumbs you leave online. ..... Wings doesn't ask you about yourself. It tells you. The service requires a Facebook account ..... All that data is fed into the service's recommendation engine. ..... Sunil Nagaraj, chief executive and cofounder of Triangulate, the company behind Wings. ..... The company raised $750,000 in July .... the density of one's social network turns out to be an important factor ..... couples tend to be well suited if they have similar percentages of friends from their own country versus other countries. It matters as well whether your Netflix rental or music playlist history tends toward the mainstream or underground. And couples that have lots of overlap in the types of people they follow on Twitter tend to match well ...... collecting and analyzing social data the way Wings does could be a new branch in the evolution of Web services that make smarter recommendations without having to be told something twice --or even once.

This comes across to me as the next wavelet for the social web's evolution rather than finally that it service that will find us all our soulmates that other dating sites or we ourselves can't. Relationships are mysterious things. Statistical analysis might show most white people go for white people, black for black, brown for brown, but recommending the same might reenforce a pattern that perhaps has been steadily breaking.

But it's good to see yet another startup taking a crack at online dating. Online dating sure is a growing phenomenon. A lot of people also in crowded cities like New York seem to find online dating preferable to meeting someone random at some bar.

It is not one or the other. What works for you works for you. It could be online. It could be offline. It could be a friend of a friend. It could be a perfect stranger.

Relationship building though you get to do on your own. There is not yet a site for that.

Technology Review

What's Next for the Netflix Algorithms?: more than 100 million ratings covering almost 18,000 titles from nearly half a million subscribers ..... combining lots of algorithms with machine-learning techniques might be a good approach to handling large datasets in general .... such algorithms could be applied in market trading, fraud detection, spam-fighting, and computer security

Can You Trust Crowd Wisdom?those ratings can easily be swayed by a small group of highly active users. ..... studied voting patterns on Amazon, the Internet Movie Database (IMDb), and the book review site BookCrossings .... In each case, they found that a small number of users accounted for a large number of ratings.

Digging a Smarter Crowd Instead of using the characteristics of articles to run its recommendation engine's algorithms, Digg's system is based entirely on calculating connections between users

Getting Computers Into the Groove Computers have revolutionized the production, distribution and consumption of music, but when it comes to recommending a good tune, they're still sorely lacking..... more automated methods of music search and recommendation could become important as on-demand music becomes more popular, and sites feel increased pressure to help users find new music...... while analyzing music using computers is "a very interesting and promising area of research," it will be hard to create a music search engine that's both general and fully automatic. "Music similarity is such a personal and variable thing," Crawford says. "Two heavy-metal tracks may seem highly similar to a classical-music expert like me, but entirely different to a heavy-metal enthusiast, who may in turn regard the music of Brahms and Tchaikovsky as very similar, which would be laughable to me."

Recommendation Nation The truth is that I now get more good recommendations about more things, more often, from Bayesian algorithms than from my best friends..... Better tech­nology doesn't mean worse friends.

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Top 10 YouTube Videos Of All Time

Top 10 YouTube Videos Of All Time










Monday, September 06, 2010

Offerpal Media: New CEO

Image representing Offerpal Media as depicted ...Image via CrunchBaseVentureBeat: Offerpal Media Names A New CEO During A Tough Transition: Mihir Shah as its new chief executive and president. .... Garrick will become executive chairman. Garrick himself replaced Offerpal’s founding chief executive, Anu Shukla, in October, 2009. During his tenure, Garrick was trying to reposition Offerpal in the wake of a scandal over the legitimacy of the offer business. ..... the whole offer industry was hurt last fall by a storm over offers that appeared to be scams, duping consumers with misleading or objectionable offers. ..... moved to clean up its offers, setting new standards to lock out the scammers..... began streamlining the company and broadened its appeal to advertisers by moving beyond offers. Offerpal also bought mobile ad network firm Tapjoy in March. ...... “The social and mobile gaming spaces are in a transitional and converging period right now, and we have some exciting ideas for using our extensive footprint and expertise to help game developers, social platforms and online advertisers navigate the changing environment."

The Highlight Of My Internet Week
Anu Shukla Has Found The New Frontier In Advertising

Some shady vendors used the Offerpal Media platform to do some shady things, but Google still suffers from click fraud. That does not change the fact that what Offerpal Media is attempting is at the cutting edge of advertising.

It is a new frontier. Mistakes will be made.


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Android Ascendancy

GigaOm: U.S. Mobile Web Usage A Win-Win for Google: Android has a 25 percent share of mobile usage, up from around 10 percent last November .... Apple’s iOS platform, which powers the iPhone, iPod touch and iPad, currently stands at 56 percent, down from a peak of nearly 70 percent at the end of 2009 ..... Google comes out a winner both today and in the foreseeable future due to mobile search. The main source of Google revenue is indeed search, but the real growth is in searching for data away from the desktop...... Essentially, Google has benefitted from mobile search since the iPhone launched in 2007 with Google as the default search engine. But now the search giant is outselling other mobile platforms

It is only a matter of time before Android's share surpasses that of the Apple platform. Steve Jobs set out to make expensive cars. That is his thing. There are cheap cars, and there are expensive cars. Steve Jobs is the guy who makes expensive cars.

Apple's business model has worked for Apple. The company surpassed Microsoft's market value, did it not? That is not my definition of failure. But a company that never set to reach the masses will not reach the masses. No surprises there.

Wait until the Chrome OS netbooks hit the market.

Microsoft feels like a loser in the mobile space now. After the Chrome OS netbooks appear, it is going to get hit big time on the desktop as well.

This dog - Google - is going to hunt.

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The Facebook Search Engine

Facebook founder Mark ZuckerbergImage via WikipediaNo surprise there. The whole idea behind the like button has been to take over the web. Mark Zuckerberg made it very clear in his speech at the F8 conference that that is what the like button was for. Just like Facebook should be your primary place online, the like button should tell you where to go instead of the links that the Google engine depends on. That was the hint.
GigaOm: Facebook Ramping Up The Social In Its Search Engine: The new feature is the latest step in rolling out the network’s social-search engine — which could become a competitive threat for Google and other traditional search companies, as more users turn to recommendations from their networks instead of those determined by algorithms.
What has been giving me headaches for months and months now is as to why Facebook will not make it possible for me to search my own wall, and that of my friends. If I could I might be able to use my Facebook wall as the repository of links I might want to visit later on. That would be a huge incentive for me to share more links on Facebook. That in turn would make Facebook searches even better.
GigaOm: Is Facebook's Social Search Engine A Google Killer?: one of the company’s goals was to use the resulting behavioral data to power a social search engine — one based on likes instead of links .... more than a million websites — including some highly trafficked sites such as The Huffington Post — have integrated its features, and 150 million of the network’s more than 400 million users “engage with Facebook” in some way through external sites every month. ...... Being able to search for recommendations from close to half a billion users could be very powerful..... since Facebook’s Open Graph protocol is theoretically an open standard, there is the potential for Google to use that to pull in the network’s results in the same way it uses Twitter’s API ...... gave the network a relatively puny 2.7 percent share of the U.S. search business, but still put it ahead of AOL.
The human part is when I press that like button, which I do all the time. (Hello Mark!) The machine part is what Facebook does after I have already pressed that like button. The human part was when someone placed that link. The machine part was Google making sense of the link. There are clear parallels.
All Facebook: BREAKING: Facebook Now Displaying All Liked News Articles In Search Results: based on two things: the number of likes and the number of friends who liked that object ..... shows how important Facebook’s Open Graph is to the future of the company. ..... the content displayed “is only available for articles shared by your direct friends (not globally to all users on Facebook).” Additionally, “This is not surfaced to you based solely on number of ‘Likes’ for the article.”

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