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Say there are seven billion people on the planet. Of those one billion are online. Each human being has only 24 hours in each day. So there are 24 billion hours available on any one day. But maybe not. People also like to sleep, eat, work, do other offline things. Considering Microsoft continues to make a ton of money through Windows and Office, we might have to lump screen time with online time.
24 billion hours - (eight billion hours for sleeping + eight billion hours for working + four billion hours for other) = four billion hours
But then there are hundreds of millions who partly or fully work in front of a computer. And there are other things that compete: TV, movie theaters, walks in the park.
But even with the screen time space, you are probably going for your niche. You are not competing with Microsoft for word processing probably, or Google for search, or CNN for news, or Facebook for social networking, or Twitter for, well, twittering.
There are only so many human beings with only so much time for your particular niche.
How to stretch what is available?
The most obvious are two. One, get more people online. A billion times 24 hours is a billion hours. Seven billion times 24 hours is 168 billion hours. And you try and turn more and more of those people into part or full knowledge workers.
There is far saturation. What if everybody possible is already online, and most are knowlegdge workers already? You would have hit a finity. There is a near saturation. What if it will take too long to bring everyone online, too long to eradicate poverty and turn most people into being knowledge workers? Then for all practical purposes you have hit a finity already in the immediate term.
People will gravitate to services that better organize their information for less time and money, preferably little time and no money.
The way we serve ads will evolve with such shifts in attention. Attention is p
The number of hours might be finite, but there is a certain infinity to the human mind and its possibilities. There will be a constant churn of content creation, search and organization, presentation. We will keep finding ever more new ways to perform those basic functions.
The web will keep trying to approach the human mind.
I don't see what is "fascinating" about this TechCrunch guest blog post supposedly by "a well known executive at one of the largest sites on the Internet."
The dude - and most likely he is a dude - makes one valid point, that it would be nice to have two equally good search engines around. I second that opinion. Other than that he just blabbers on.
His central tenet is bogus. Google can not go transparent with the rules by which it serves up search any more than Coke can go public with its secret formula, or for that matter KFC. If the rules were transparent, consumers would get heavily gamed search results. Google not being transparent is its attempt at pure search, something never achieved, never will be.
And he makes a very false, serious accusation, that how much a company spends on AdWords determines how well it does on organic search. That is an outright lie. Google Search and Google AdWords do not talk to each other.
The worst suggestion he makes is that the government should step in and decide what formula Google should use. That suggestion is heresy.
I put out a blog post called Seth Godin Looks Like A Movie Star and my blog's traffic fell off the cliff for the next few days. I am going to work to build it back up starting from today.
The war is on. Microsoft wants to do search. Google wants to do operating system. The days of Google gingerly wading into Microsoft territory with the likes of Google Docs are over. Now it is a frontal attack. It is face time. Don't sue Microsoft. Don't sue Google. Let them face each other. Let the game begin.
The war is on. The consumer stands to benefit.
The announcement of the Google Chrome Operating System is a big win for the concept of cloud computing. I don't want to host an operating system on my desk either. Take it away. Host it in the cloud. You can keep the browser too. Take me straight to the web. I don't want to stare at my windscreen. I want to look through it. (David Gelernter: Manifesto)
This ties into my IC vision, Internet Computer. The IC is not a cheaper PC any more than
the PC was a smaller mainframe. The IC is a departure from the PC. The Google Chrome OS is a giant leap towards that IC vision. (JyotiConnect Inc.)
Google Chrome OS is going to be open source. It is going to be free. And Google will still make a ton of money. How? If more people come online, and more people spend more time online, Google wins because search is a central function on the web, and Google rules that turf. They have more people to click on their ads. It is roundabout, but it works swell.
Microsoft is going online and ad-based or Microsoft is going bust.
Google Plans a PC Operating SystemNew York Times initially intended for use in the tiny, low-cost portable computers known as netbooks, which have been selling quickly even as demand for other PCs has plummeted. Google said it believed the software would also be able to power full-size PCs.......... move is likely to sharpen the already intense competition between Google and Microsoft ...... Netbooks running the software will go on sale in the second half of 2010. ....... applications run directly inside an Internet browser ...... challenges not only Microsoft’s lucrative Windows business but also its applications business, which is built largely on selling software than runs on PCs. ...... Google has been adding features to Chrome, like the ability to run such applications even when a user is not connected to the Internet. ..... “Chrome is basically a modern operating system,” Mr. Andreessen said. ...... Microsoft began offering its older Windows XP operating system for use on netbooks at a low price.
Introducing the Google Chrome OS the operating systems that browsers run on were designed in an era where there was no web. So today, we're announcing a new project that's a natural extension of Google Chrome — the Google Chrome Operating System. It's our attempt to re-think what operating systems should be. ....... Speed, simplicity and security are the key aspects of Google Chrome OS. We're designing the OS to be fast and lightweight, to start up and get you onto the web in a few seconds. The user interface is minimal to stay out of your way, and most of the user experience takes place on the web. And as we did for the Google Chrome browser, we are going back to the basics and completely redesigning the underlying security architecture of the OS so that users don't have to deal with viruses, malware and security updates. It should just work. .......... Google Chrome running within a new windowing system on top of a Linux kernel. For application developers, the web is the platform. ....... Google Chrome OS is being created for people who spend most of their time on the web, and is being designed to power computers ranging from small netbooks to full-size desktop systems. ....... People want to get to their email instantly, without wasting time waiting for their computers to boot and browsers to start up. They want their computers to always run as fast as when they first bought them. ........ they don't want to spend hours configuring their computers to work with every new piece of hardware, or have to worry about constant software updates. ...... happier users who are more likely to spend time on the Internet. Google Chrome OS - FAQ
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