Internet Marketing For Car Dealerships

Online marketing can work and is crucial for restaurants, for law firms, for grocery stores, and for car dealerships.

Marketing Your Restaurant Online

20 Killer Article Ideas To Get Your Car Dealership Blog Started

I am going to assume that you have already bought into why you should have a blog for your dealership..... Starting a blog is the easy part. The problem is a majority of blogs do not make it to see their 1st birthday because of a lack of vision, process, and content ideas. .... Your future car buyers are going to Google and typing in all the questions they may have about their next vehicle purchase or service. Once Google realizes that you are the authority on these topics you are going to make it rain with the search engines!! ..... Talk to the staff and find out “What are the top 10 questions” customers ask on a regular basis. Do this for sales and service and you will be able to get a list together in no time. ..... Review everything!!! New car comes out.. Review it! New option comes out..Review it (Navigation, Blue Tooth, Iphone App). Online shoppers will add the word “review” to the end of all kinds of search queries. ..... fresh original content

Car Dealer Internet Marketing

So, you have a strong dealership Facebook page...
Why Google+ Business Pages Cannot Be Dismissed
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The Single Most Important Thing Businesses Can Do To Improve Their Search Rankings
What the "Willys Jeep" Post Tells Us About Content Marketing for SEO
Search Engine Optimization is Dying. Wait, No It's Not.
(lack of) Speed Kills as 1 in 4 Abandon Websites that take over 4 Seconds to Load
Virality: The Value of Pinterest for Car Dealers
Leveraging Trends On Your Homepage and Social Media Can Create Buyers
Instead Of Marketing, Businesses Should Be Using Social Media For Customer Support
The 6 Basic Components of Modern Automotive SEO
Twitter is Too Easy to Ignore
Social Business: Why the Automotive Industry Should Be in this Infographic

Automotive Digital Marketing Professional Community
Dealer Marketing
Izmo

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Lethargic Academia, Fast Media

Image via CrunchBase

Doctors are stereotypically smart people. But health care sucks when it comes to use of IT. How do you explain that? That also applies to academia. Academics are even more stereotypically smart than doctors. But they lag behind when it comes to use of IT. That is a disservice. Because service is affected.

Mendeley injects some pace into academia with fast, big data

managing documents online is a pretty busy space right now ... Mendeley .... the site has become a big hit with academics and researchers, signing up nearly 2 million members from universities and institutions all over the world, because it allows them to keep tabs on all the research papers, documents and files ..... “The biggest problem in academia is the long waiting time: it can take three to five years from the time you have done research to get it published — all the decisions you make in an academic career are based around that time lag” ....... Between them, the site’s members have uploaded some 260 million documents, representing around 65 million unique research papers and studies — around 50 percent larger than any of the existing commercial databases. By mining those documents and watching activity around them, Mendeley’s able to help institutions understand the trends as they emerge… not years afterwards. ...... get to life-changing discoveries faster .... ResearchGate ... Digital Science

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A Gaming Amazon

Amazon is one of those companies that has built such a strong infrastructure that they feel they can go into anything and everything. Apple is doing tablets? We will do it. Zynga is doing gaming? We will do it.

Amazon jumps into games: New studio makes its debut with a Facebook game

Amazon Game Studios ... launched the studio’s first social game on Facebook .... Amazon’s first social game is called Living Classics

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Zynga Recipe

The downslide in its stock price has not changed the fact that Zynga has quite a corporate machine in place. It is still there.

Inside Zynga and the making of its next hit, ChefVille

a mix of folks with vast experience in gaming, going back to the glory days of Activision..... there are a lot of moving parts at Zynga .... what a fine-oiled machine the company is ..... the team working on ChefVille was passionate about food ..... the game can make everyone “better cooks.” .... a senior designer who wanted to do a “Next Gen” food game to follow up Zynga’s “Cafe World.” .... all Zynga games are tested with pods of people, each focused on a specific aspect of the title. Those pods are comprised of artists, writers and engineers ... the external focus groups that really lets the team know what people dislike before they ship something into the wild .... Zynga’s development process is so iterative, that the company is really making a “big complex toy.” By bringing in both hardcore and novice game players, the ChefVille team was able to pick apart what they were building and make sure that it hit all of its goals for engagement. ..... We let people play with it and sit back and watch. We build the next level of features based on feedback. We have ideas internally, but community matters. ..... The team that I sat down with has built games on literally every platform known to man. ..... With this new social element, a gaming studio now has a unique connection with the player. Games run 24/7 and are constantly being updated and tweaked ..... Zynga knows whether it has a hit within minutes of shipping the game. ..... Zynga travels to other cities to pull together groups of players for testing purposes .... Instead of worrying about whether a game can scale, Zynga teams can focus on making the game absolutely awesome, monetization ready and full of social hooks. ..... the moment of launching a game is when the work really gets started for a company like Zynga. ..... The company also makes sure to pay attention to all channels for feedback, including Twitter and its own support site. ..... you can’t say that Zynga doesn’t have a platform which is extremely powerful to launch games from. ..... The engagement levels on ChefVille are so deep that my jaw dropped a few times. There are always things running in the background, everything on the screen is clickable. ..... The level of detail and connectedness for ChefVille is unlike I’ve ever seen on any game

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