Friday, July 27, 2012

More From AdSense

Image representing Google Custom Search as dep...
Image via CrunchBase
Simple Changes Doubled My Adsense Revenue
the 336 x 280 Large Rectangle is the most effective Adsense unit. It typically offers four ads and they are likely to be very related to the topic based on the position between the post title and body ..... Placing your Adsense unit above the fold is imperative for success. This makes sense to me for one reason. ..... The concept is really simple; make one large, well positioned ad do all the work. This will make your page look cleaner and it’s likely to improve your revenue immediately.
Split Testing: How To Increase Your Adsense Earnings 94% Overnight
Maybe the left aligned ad looks more like it’s actual content instead of an ad. .... the text ads were paying more per click. .... Winner: text ads
Improving your Adsense Revenue – An In Depth Guide
In the last year, over half of the Adsense income I have received has not come from new ads or new traffic, it has been from tweaking my current ad placements. ..... Everyone knows that exercise is good for them, but it doesn’t mean they are actually doing it...... The difference between making more money and not making more money is actually doing things. ..... Until you try both, you do not know what works best for your particular webpage. ..... Each webpage is different, some will do well with image ads, some will do well with text ads, some will do about the same. .... wider ad formats tend to outperform their taller counterparts, due to their reader-friendly format ...... bigger ads provide bigger results, but I have also found that sticking a big ad in a small place where it looks weird does not do well. ..... Ads above the fold tend to work well ..... Ads within the content tend to work well. ...... Above the fold did best as did ads within the content. ..... I think most people can probably increase their income significantly by just optimizing, even if they are having the same traffic levels. ...... Adsense for search, also known as Google custom search. It is the Adsense product that has made me the most money. It is not well understood and not widely used. When it is used, it is not used well. ..... The click through rate of Adsense for search is very often around 25 percent...... If there is one Adsense tool I recommend over all others, it is Adsense for search. ...... create a custom search engine that searched all the great resources you know of, and not include all the crappy ones.
AdSense tips
Find your keywords .... Improve your keywords
7 AdSense Tricks that Will Increase Your Income
You can use Spyfu.com to find high-paying keywords related to your niche. It will help you to display ads with high CPC. Therefore, you will get higher commission when people click on your ads. Finding high-paying keywords is important if you want to boost your AdSense revenue.
Google Custom Search with Adsense for Blogger or WordPress Blogs
[I have seen Adsense Search performing much better (in terms of CTR and revenue) after switching from the standand Adsense for Search to the more customizable Google Custom Search.]
How To Monetize Adsense For Search On Your Blog
Adsense for Search is another brilliant way to earn money from your Google Adsense Account. It’s implemented by putting an individually-coded search panel to your blog.
Top 9 Google AdSense Alternatives
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Instagram At 80 Million

NEW YORK, NY - APRIL 09:  In this photo illust...
NEW YORK, NY - APRIL 09: In this photo illustration, the photo-sharing app Instagram fan page is seen on the Facebook website on the Apple Safari web browser on April 9, 2012 in New York City. Facebook Inc. is acquiring photo-sharing app Instagram for approx. $1 billion. (Image credit: Getty Images via @daylife)
Looks like the Facebook acquisition has been good for the Instagram user base. It has doubled. I think the growth rate has accelerated since the acquisition.

Instagram hits 80 million users, a 30M increase since
acquisition, nearly 4B photos shared
Facebook sees the value in the network as it is, a photo creation machine with a lot of user love. .... the YouTube of photos
Google left YouTube alone. Facebook perhaps will leave Instagram alone.
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Google And The Stagnant ISP Space

Image representing Google as depicted in Crunc...
Image via CrunchBase
I have long advocated Google go into the ISP space, strong and sturdy.

The economics of Google Fiber and what it means for U.S. broadband
this network isn’t a charity case .... goal is to bring the same efficiencies that have helped create cheaper, smaller and more powerful computers and create a cost and improvement curve for broadband access that resembles the curves for compute storage ..... what Google has done here has fundamentally lowered the cost of building and deploying a network ..... it will pummel existing ISPs on price and service ..... From the infrastructure on the back end to the TV and Wi-Fi routers in the home, Google has built its own stuff. .... taking the most basic elements of a network and assembling them into custom gear, much like it does on the data center side. ..... Google has built its own hard drive to act as a DVR, a TV box to provide channels and a network box that acts as a modem and provides Wi-Fi connectivity in the home ...... a QR code that a technician will scan. ..... Eventually consumers will be able to do this for themselves, perhaps after they order a box on Google’s Play store. .... “Why are the Comcasts and AT&Ts of the world complaining about how much it costs to serve up broadband when Google can deliver 100 times the traditional ISP’s top speeds for the same or a lower price.” .... “This is a beginning.”
Broadband speed has been the laggard in computing.
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Surfacing

Image representing Windows as depicted in Crun...
Image via CrunchBase
Microsoft Admits Risk in Tablet Plans
its Surface family of tablet computers could weaken support for Windows
The tablet took off without Microsoft. Steve Jobs likened it to a car when the PC was a truck. The tablet is a phenomenon. It is happening. It is eating up the world. A lot of the PC action is shifting to the tablet space.

Isn't this what the innovator's dilemma is? To build the next big thing you have to cannibalize your existing cash cow. And why would you do that? Right?


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