Wednesday, July 18, 2012

Reddit: A Cultural Force

Reddit Sticker
Reddit Sticker (Photo credit: cambodia4kidsorg)
Reddit has emerged a cultural force of sorts. It is an open source community, whereas Digg was more of a Windows community.

Why Did Reddit Succeed Where Digg Failed?

Reddit is more engaged. The primary thing you do on Reddit is you comment. Reddit is not a technological marvel. The tech part is fairly simple. Their innovation has been at the community level. They have managed to reimagine what an online community is. Going light weight goes a long way, it seems like.
One of the first teams, for instance, wanted to develop a way for people to order fast food by text message. Graham steered the founders away from that idea, and they ended up creating the social news site Reddit
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Google Fingerprints All Over The Map

Gmail SMS: Big Deal

English: mobile phone text message
English: mobile phone text message (Photo credit: Wikipedia)
Google launches Gmail SMS, letting users in Africa send and receive emails by text message

This should be global. And it should apply to more services beyond email. And it should go beyond Google. SMS is a key sub category within mobile. Just like web services have been figuring out how to go mobile, they need to figure out how to go SMS.
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