Netflix Bouncing Back

Image via CrunchBaseI rooted for Netflix when it decided to bet on streaming. (Netflix Cut Off The Gangrene Limb) And then its stock price collapsed. And that surprised me.

But now looks like Netflix is bouncing back. That stock price drop was a sneeze it just had to wade through. But cutting off DVDs before the market cut off Netflix was a smart move. It was a life saving move, to put it more bluntly.

A drop in the stock price was the price Netflix paid to stay alive long term.

GigaOm: Netflix streaming users now outnumber DVD subscribers 2:1

even with its steep decline in DVD rentals, the overall number of customers is growing again. Netflix lost 810,000 U.S. subscribers in Q3 as a result of its unsuccessful attempts to spin off the DVD business into a separate company, as well as a price hike earlier in 2011. In Q4, that combined subscriber number once again grew by 610,000...... Netflix won’t enter any other territories in 2012, and might have to work on making more money with streaming if it wants to keep expanding in the future. Because DVDs may not be around for much longer.

Secretive Apple (2)

Image via CrunchBaseSecretive Apple
Apple: $10 Billion To $400 Billion In 10 Years
The Significance Of Eating An Apple

The Next Web: This is how Apple’s top secret product development process works

Every product at Apple starts with design..... Instead of the design being beholden to the manufacturing, finance or manufacturing departments, these all conform to the will of the design department headed by Jony Ive.

A start-up is formed....... Once a new product has been decided on, a team is organized and segregated from the rest of the company by secrecy agreements and sometimes physical barriers. Sections of the building may be locked or cordoned off to make room for the teams working on a sensitive new project. This effectively creates a ‘start-up’ inside the company that is only responsible to the executive team, freeing them from the reporting structure of a big company.

Apple New Product Process (ANPP). .... a document that sets out every step in the development process of a product in detail .... maps out the stages of the creation, who is responsible for completion, who will work on each stage and when they will be completed.

Products are reviewed every Monday. ...... no product is ever more than two-weeks away from a key decision being made

The EPM mafia. ...... The engineering program manager (EPM) and the global supply manager (GSM). ...... executives that spend most of their time in China overseeing the production process.

Once a product is done, it is designed, built and tested again. ...... a 4-6 week process that ends with a gathering of responsible Apple employees at the factory. ..... The EPM then takes the beta device back to Cupertino for examination and comments, hopping right back on a plane to China to oversee the next iteration of the product. This means that many versions of any given device have been completed, not just partially prototyped. This is an insanely expensive way of building a new product, but it is the standard at Apple.

The packaging room. ...... A room in the Marketing building is completely dedicated to device packaging. The security here is matched only by the sections of the building dedicated to new products and to design. At one point before a new iPod was launched there was an employee who spent hours every day for months simply opening the hundreds of box prototypes within in order to experience and refine the unboxing process.

The launch is controlled by the Rules of the Road....... a top secret document that lists every significant milestone of a product’s development up until launch. Each milestone is annotated with a DRI (directly responsible individual)

Related articles

• 'Inside Apple' offers a glimpse into Apple's secret unboxing room (9to5mac.com)
• Apple's Packing Is So Good Because It Employs a Dedicated Box Opener [Apple] (gizmodo.com)
• Apple's secret packaging design and testing room revealed (slashgear.com)
• Apple Tests Hundreds of Product Packages in Secret Unboxing Room [VIDEO] (mashable.com)
• Apple Really Does Obsess Over Packaging Reveals New Book (inquisitr.com)
• How Apple tests product packaging (tuaw.com)
• Highly Anticipated "Inside Apple" Book Now Available In The iBookstore (cultofmac.com)
• Isaacson interviewed Jony Ive in his bunker, here's what came out with him (9to5mac.com)
• Apple design guru key in post-Jobs era - Reuters (news.google.com)

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