Friday, March 25, 2011

The Institutions Of Globalization Will Be Built On The Internet

This is the internet century. This is the globalization century. At first I thought in terms of the UN, since it was the only global body. Then I thought in terms of the US, the oldest democracy, the richest country, the biggest power. And I have thought in terms of the internet all along. But as the internet's capacity has grown, I have thought primarily of the internet more and more.

This is the internet century. The internet is the new country. It is not America no more. America has become Europe. America is an old country.

For the biggest problems, the grandest challenges, it is the power of the internet that has to be unleashed. That internet does not operate in a vacuum. It permeates the old institutions like ether.

So when I say the institutions of globalization will be built on the internet I am making plenty of room for old institutions meshing with the internet. You open the windows and let the air come in.

But the biggest problems remain unsolved. Poverty is nowhere close to being cured. Sex slavery is not even much talked about. Climate change is apace. The biggest challenges have proven way bigger than the existing institutions. New institutions will have to be created. And those institutions will get created primarily on the internet. There is room for many on internet only institutions. Big institutions.

Wednesday, March 23, 2011

Twitter At Five: Not Spitting Out Well

Image representing Twitter as depicted in Crun...Image via CrunchBaseTwitter at five: The story of Twitter’s beginnings

Twitter has been a remarkable tech success story, and I have blogged about it much here. But today I am going to celebrate its birthday by hitting at its prime weakness. Twitter has done a lousy job of making sense of all the tweets it collects. They all rest on your own servers, for Chrissake.

Tuesday, March 22, 2011

Startups And The Art Of Selling

Image representing YouTube as depicted in Crun...Image via CrunchBaseI for one think Facebook should have been forced to go public at a billion dollar valuation, or 10 billion max. But the company continues to be privately held. I could argue it has had several private IPOs.

There are several forms of exits. IPO is the rare exit. It is for the best of the breed. By definition most startups are not there, will never get there. Getting bought by a bigger company is a respectable, lucrative exit.

And there's the non exit exit. You don't go IPO. You don't get bought. But you become profitable. You start minting money. What's there to complain? I'd hope the vast majority of startups out there would go for this "exit."

Monetizing A Startup

Lincoln on U.S. one centImage via WikipediaI am a huge fan of the freemium model. Keep the basic product free, get lots and lots of deeply engaged users, and monetization will happen. But that is not the only way. Some great services charge right away. Whatever floats your boat. You can delay making money, but not forever. Shorter the delay, better it is.

How To Monetize Your Social Web Startup there really is no secret sauce to making money on the social web: you’re either selling ads or selling a product. ..... While it’s possible to generate revenue through a number of models, there are really only a few core monetization models. ..... Since ownership of mass distribution channels is becoming fragmented, advertisers are looking for targeted audiences that are most likely to purchase their product. ...... Whether it’s an information product or a physical good, there are massive opportunities to generate revenue from selling things. ..... Brand advocacy in the world of social media is something that has many marketers drooling but rather than spending all your time monitoring the conversation, try developing a high quality product or service. .... many internet entrepreneurs pretend as though there is a secret monetization model that they’ll release in the near future. There isn’t one.