Netizen

Sunday, May 17, 2009

The Big Money Is Not In Blogging

Top 10 Blog Monetization Strategies, Ranked In Order

America's Newest Profession: Bloggers for Hire Mark Penn, Hillary 2008's top guy ... more Americans are making their primary income from posting their opinions than Americans working as computer programmers ... blogging is an important social and cultural movement that people care passionately about, and the number of people doing it for at least some income is approaching 1% of American adults. ... a nation of over 20 million bloggers, with 1.7 million profiting from the work, and 452,000 of those using blogging as their primary source of income ... one percent of the nation, or three million people, can create new markets for a business, spark a social movement, or produce political change ... The Information Age has spawned many new professions, but blogging could well be the one with the most profound effect on our culture. ... Demographically, bloggers are extremely well educated ... It takes about 100,000 unique visitors a month to generate an income of $75,000 a year. ... Bloggers can get $75 to $200 for a good post, and some even serve as "spokesbloggers" -- paid by advertisers to blog about products. As a job with zero commuting, blogging could be one of the most environmentally friendly jobs around -- but it can also be quite profitable. ... Pros who work for companies are typically paid $45,000 to $90,000 a year for their blogging. One percent make over $200,000. ... Bloggers make money if their consumers click the ads on their sites. ... bloggers say they are overwhelmingly happy in their work, reporting high job satisfaction ... There are more questions than answers about America's Newest Profession. ... hard to think of another job category that has grown so quickly and become such a force in society without having any tests, degrees, or regulation of virtually any kind. ... a lot of interest now in Twittering and Facebooking -- but those venues don't offer the career opportunities of blogging. Not since eBay opened its doors have so many been able to sit at their computer screens and make some money, or even make a whole living. ...
U.S. Now Has Almost As Many Paid Bloggers As Lawyers

There is plenty of money in blogging, but the real big money is not in blogging.

How I made over $2 million with this blog (Scripting News)

This guy Dave Winer has an ugly looking blog, and he runs no ads, but he makes millions blogging. How?

To get excited about blogging is to "get" 2.0. And if you have been missing out on 2.0, it is not possible you are on the cutting edge.

(1) Value

The market rewards value. Are you meeting some kind of market need? Your blog adds to your value. It helps your marketing efforts. It is real intimate talk with your most important clients. Like A VC says, if you read his blog, and that of his five partners, it is like you sit with them in their office every day: that intimate.

(2) StartUp/Corporate

If you are a tech startup person, you breathe blogging. That rectangle on the screen is your office. And the blogosphere is a big chunk of it. Blogging becomes that fundamental, indispensable skill. It is like, can you type? Can you do that keyboard thing? If you can't, I think you are still beautiful, but how are you going to get any work done? Blogging is what typing was. Are you blogging literate? That is a fair question these days.

(3) Lifelong Education

Blogging is to the brain what jogging is to your thighs. If you are an active blogger, chances are you keep up with the news in your chosen field. You think about the hot issues of the day. You are alert. You can still type as of today.

(4) Living Life To The Full

Zappos says somewhere that because he tweets, he lives life more fully. Blogging makes you more alive as a person. You are more likely to squeeze that last drop out of each moment.

(5) Plenty Of Money

Write great content, regularly, jack up your traffic, and let the ads do their work.

Google Analytics Says I Am Paul Krugman Friend, Cupcake Android Expert
What Does Your Resume Look Like Today?
Content Is Queen, Marketing Is Princess
Content Is Queen
Blogging: Monkey Business?
Blogging = Learning + Teaching + Churning + Entertaining
Spamming Om Malik

Digg Button, Twitter Button For Your Blog Posts
Blogging Several Times A Day
Blogging Tips
A Blogger Is Also An Editor
Blog Daily
Where Have You Placed Your Ads?
Sites That Pay You To Blog

Cisco's Big Dreams: A Clash Of Titans?

Image via CrunchBase

Cisco's Big Push into New Markets BusinessWeek In recent weeks, Cisco has cut deals with customers looking to use its technology in more expansive ways than ever before— Major League Baseball teams that want fully wired stadiums, the city of Miami as it develops a smart power grid....... While many companies retrench, the tech giant has strong profits and $33 billion in cash in its coffers. ...... the dominant provider of the networking gear that runs the Internet. ..... Just as the tech world revolved around IBM (IBM)'s mainframe computers in the 1970s and Microsoft (MSFT)-powered personal computers in the 1980s and '90s, Chambers believes Cisco has an opportunity now to make its digital networks the platform on which new innovations are built. ...... Cisco's stock, now $18 a share, is at the same level it hit in 1998. ...... hastening efforts to move beyond the core business of selling switches and routers. ...... digital billboards to stereos and video surveillance systems ...... "We're moving into new [areas] with a speed nobody has ever attempted" ........ danger of losing focus ...... concern is that Cisco will alienate key partners that as a group deliver more than 80% of the company's sales ........ HP and Cisco already have begun to spar publicly. ...... "[Chambers] is known for trying to find a win-win," says one tech CEO. "This isn't a win-win. It's a declaration of war." ....... Cisco could lose half of the $4 billion in gear sold each year by IBM and HP ....... P&G plans to install more than 75 of Cisco's high-end TelePresence videoconferencing systems in 55 countries by the end of the year to lower travel costs and hold more global consumer focus groups. ....... "No other company touches the content, the carrier, and the consumer—and the best part is they all drive each other," says Padmasree Warrior, Cisco's chief technology officer.

When it comes to the internet, Cisco has been for hardware what Oracle has been for software. These two are network giants. As the giants of the tech industry seek to expand, it is but inevitable that they will run into each other. C for capitalism, c for competition. Cisco just so happens to be in great financial health. John Chambers and Larry Ellison are very different personality types. Ellison is the brash cowboy. Chambers has the reputation of the smooth, warm, fuzzy guy, but never underestimate a guy who has done a marvelous job of keeping a relentless focus on the fundamentals of his business, innovation being one of them. You can't be in love with innovation and not seek out new markets to grow your company. To the world it might look dramatic what Chambers is attempting, but to his mind he is merely putting one step in front of the other. The internet giant deserves to take yet another stride.

Cisco Unified Computing System: To Tidy Up Data Centers

http://twitter.com/paramendra/statuses/1700944190
https://twitter.com/Padmasree/status/1260569556
https://twitter.com/paramendra/status/1227950181

Google Analytics Says I Am Paul Krugman Friend, Cupcake Android Expert

Content Is Queen, Marketing Is Princess

Google Analytics tells me I am a Paul Krugman friend and a Cupcake Android expert. So I might as well deliver. I am going to visit Krugman's blog as often as I can. And I am going to write a whole bunch of blog posts about Cupcake Android. I have a reputation to keep up with. Looks like.

What Does Your Resume Look Like Today?
Content Is Queen, Marketing Is Princess
Content Is Queen
Blogging: Monkey Business?
Blogging = Learning + Teaching + Churning + Entertaining
Spamming Om Malik
Digg Button, Twitter Button For Your Blog Posts
Blogging Several Times A Day
Blogging Tips
A Blogger Is Also An Editor
Blog Daily
Where Have You Placed Your Ads?
Sites That Pay You To Blog

Friday, May 15, 2009

What Does Your Resume Look Like Today?

Blog Daily

If you are a big believer in social media, and have an active blog, that blog perhaps is your resume gone alive. If resumes could have stories! People stay in touch with you through your blog. Like Larry Page said about a piece of code he wrote early on, it is not like you can answer a million phone calls, but you can respond to a million queries. You blog once, and it gets read about by many.

And here are some revenue streams, while you are at it.

Yours truly is now available for $1.99 per month, a la carte.

If you absolutely have to write, if you have that urge, that fix, blogging is for you. But blogging is so much more than that. Hillary 2008's campaign manager Mark Penn wrote an elaborate article in the Wall Street Journal calling blogging "America's newest profession."

America's Newest Profession: Bloggers for Hire Mark Penn, Hillary 2008's top guy ... more Americans are making their primary income from posting their opinions than Americans working as computer programmers ... blogging is an important social and cultural movement that people care passionately about, and the number of people doing it for at least some income is approaching 1% of American adults. ... a nation of over 20 million bloggers, with 1.7 million profiting from the work, and 452,000 of those using blogging as their primary source of income ... one percent of the nation, or three million people, can create new markets for a business, spark a social movement, or produce political change ... The Information Age has spawned many new professions, but blogging could well be the one with the most profound effect on our culture. ... Demographically, bloggers are extremely well educated ... It takes about 100,000 unique visitors a month to generate an income of $75,000 a year. ... Bloggers can get $75 to $200 for a good post, and some even serve as "spokesbloggers" -- paid by advertisers to blog about products. As a job with zero commuting, blogging could be one of the most environmentally friendly jobs around -- but it can also be quite profitable. ... Pros who work for companies are typically paid $45,000 to $90,000 a year for their blogging. One percent make over $200,000. ... Bloggers make money if their consumers click the ads on their sites. ... bloggers say they are overwhelmingly happy in their work, reporting high job satisfaction ... There are more questions than answers about America's Newest Profession. ... hard to think of another job category that has grown so quickly and become such a force in society without having any tests, degrees, or regulation of virtually any kind. ... a lot of interest now in Twittering and Facebooking -- but those venues don't offer the career opportunities of blogging. Not since eBay opened its doors have so many been able to sit at their computer screens and make some money, or even make a whole living. ...
U.S. Now Has Almost As Many Paid Bloggers As Lawyers

So if blogging is more than hobby to you, revenue talk is important. Write good content, jack up your traffic, and let the ad streams take care of the rest is a decent strategy. But in one of my near future posts I am going to argue the big money is not in blogging but in how blogging helps enhance your workspace which better be 2.0 rich in this day and age.

So if your blog is integral to your work, your career, your latest blog post is what your resume looks like today.

Content Is Queen, Marketing Is Princess
Content Is Queen
Blogging: Monkey Business?
Blogging = Learning + Teaching + Churning + Entertaining
Spamming Om Malik
Digg Button, Twitter Button For Your Blog Posts
Blogging Several Times A Day
Blogging Tips
A Blogger Is Also An Editor
Blog Daily
Where Have You Placed Your Ads?
Sites That Pay You To Blog

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