So much of advertising is moving online. But unless you can measure progress or lack thereof, where are the smarts in smart advertising? Businesses need to keep track of leads and opportunities generated from their Internet Marketing efforts.
Internet Marketing is more than running banner ads to build up your brand name.
Your ad online is your shop front. You should be able to engage your customers even before they have showed up at your website. For that you need sophisticated tracking, managing tools. That is where ROIanalytics Pro comes in.
I was going to say Content Is King, but then figured it might come across as sexist. It is like my Facebook/Twitter intro blurb has the word BossManPerson. I could not just say boss. That would be boring. Then I was inspired by my memory of comedian Negin's use of the word bosslady to describe herself. So I opted for Bossman. That stayed for a few weeks. A few days back I changed that to BossManPerson. I hope it is both informative and interesting.
Product/content alone will not cut it. Marketing efforts are necessary. And there are times when marketing rules and product/content is secondary. But at the end of the day, it is product that is queen.
Great blogging is primarily about putting out great blog content. Do you have something to say? Can you have something to say? Can you say it well? The second question is something to do with the fact that that niche that you might be most passionate about might not be the most lucrative.
And in many cases content creation happened before blogging came along, before Twitter came along. Some of the people with the biggest Twitter followings just so happen to be celebrities, tech and otherwise. You could argue you create better tweets than Ashton Kutcher, but that dude created his content elsewhere, on that big screen, and he established connections with people there. (My Relationship With Ashton Kutcher)
Blogging and Tweeting is no substitute for your work, whatever line you might be in, and for that matter Facebooking. If you are a student, spend more time with your textbooks than with your Facebook page. Spend more time with friends in person than with them on Facebook. Social skills are necessary, for work and for pleasure.
So content creation is not just about creating great blog posts, and great tweets, and having smart aleck things to say on other people's Facebook walls. Content creation is about doing the best you can do in your workspace, it is about living the best life you can live. It is about your emotional investments in your family, relationships, friends. Because if you do all that, you will have something to say. Content does not come out of life vacuum. Live. Work. Love. Rejoice. Enjoy.
So much is happening online. There's much behind firewalls, but hackers have ended up everywhere before. Worms come down to your desktop, and if you are lucky you get to retrieve your work. Recently a teen spread a worm on Twitter. What's next? Gmail? So it is not like the cloud is sacred territory. There is no sacred territory.
There are rogue individuals, pranksters, spammers, spam spewing companies. Then there are the evil ones. They want your computer down. They want your system down. They want to steal your password, your credit card number. They show up in your inbox hoping to lure you to click on something or the other. It is a numbers game for them. They are counting on very few people to click, and those very few routinely do.
But what about hostile states and terrorist organizations? If the Al Qaeda wants to explode a dirty bomb, does it not fantasize of cyber attacks? It has recruited smart doctors before. Could it recruit hackers? What could a cyber cold war look like? What about a hot one?
For the most part we are counting on the good people in the information technology sector to stay numerous and to always stay one step ahead of the evil ones. We are counting on the market forces. But when it comes to global law enforcement coordination, we are as ill-prepared as on a host of other global issues. People in finance talk of tax havens. There are hacker havens all over the world. We count on hackers being not smart enough to create and spread the next deadly worm. But they routinely do. We keep building up the immune system, we keep finding cures for diseases, kind of like for the biological types over history.
And safety is not all about technology. It is also about criminals going high tech to commit crimes they were already committing before the internet came along.
Just like for global finance, for global terrorism, for global warming, there is ultimately only a global solution to cyber security. Cyber security has to be approached from many different angles if it is to be meaningfully tackled.
Aren't you glad every type of portable display under the sun is all under one roof? Does that not make your life easier? Camelback Displays got your back alright.
By the time you have made your purchases you will realize there are many, many different ways of putting together your displays to have the maximum impact on your audience. Many permutations and combinations can be imagined. But not before you have made your basic purchases of the essential display items.
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