The first one obviously was when
Jack Dorsey was ousted as
Twitter CEO the first time around.
Evan Williams, smart guy, shot himself in the foot. You shouldn't do something just because you can.
It is a DNA thing. Only the inventor can come up with killer features for the product. That person in this case is Jack Dorsey. The Twitter Board is in no position to decide.
If I were the Twitter Board, I would salivate at the prospect. Jack Dorsey is no longer a green horn CEO. He has now become really good at it. The first time around he was like, I should have held weekly meetings.
Twitter Board's problem should have been, maybe Dorsey is not available. Giving an ultimatum is bad manners. And it will hurt Twitter, which has been stagnant for a long time now.
I always thought
Dick Costolo was more of a COO person. Evan Williams could have been Chairperson. But neither were cut to be CEO. And Twitter lost major momentum along the way.
A new direction would be to get much better at curate-and-display. Most people don't really want to tweet, they just want to consume.
This is not about whether Jack Dorsey is a Steve Jobs or an Elon Musk. This is about whether there is anyone better for the job, and there isn't. It goes with the territory.
Sorry Jack Dorsey, Steve Jobs And Elon Musk Are Exceptions
Currently, Musk serves as the CEO of publicly traded Tesla Motors and the private company SpaceX. Tesla is currently valued at about $25 billion and Musk has his sights set on a $700 billion valuation.