Netizen

Monday, July 22, 2013

Google: 25% Of North American Internet Traffic

Image representing Google as depicted in Crunc...

That number is just mind boggling. I think that puts the onus on Google to take the country into the gigabit Internet era all on its own.

Google Now Serves 25 Percent of North American Internet Traffic

Three years ago, the company’s services accounted for about 6 percent of the internet’s traffic. .... more than 62 percent of the smartphones, laptops, video streamers, and other devices that tap into the internet from throughout North America connect to Google at least once a day. ..... The lion’s share of it comes from YouTube. But Google traffic involving search, analytics, web apps, and advertising is far from insignificant. .... Google is big and getting massive. .... To handle its growth, Google has been on a building binge. It now has data centers on four continents. All this work has been getting a lot of attention. But the tech titan is also hip-deep in another type of build-out, one that’s largely gone under the radar. ..... Google has added thousands of servers — called Google Global Cache servers — to ISPs around the world. These servers store the most popular content from Google’s network — a YouTube video that’s going viral right now or apps from the Android marketplace, for example — then serve it directly from the ISP’s data center, rather than streaming it all the way from Google’s data center. These servers were in a handful of North American ISPs three years ago. Today, they’re in 80 percent of them ..... the world’s leader in infrastructure magic