You probably got drilled into you early that
exercise is good for you, and most people still just don't do it. Much of the
social media message is to just do it.
Just like exercise takes many forms, so does social media. You can walk, you can jog, you can do freehand exercise. You can use the machines, the weights. You can go for fitness, or for bulk. You could train for the
Olympics. You could train like
Rocky. And this is where the social media experts come in. There is something called heavy hitting social media. Having a social media expert in house is like hiring a trainer. The boxers don't wing it, they hire people who help them train.