Offerpal Media: New CEO

Image via CrunchBaseVentureBeat: Offerpal Media Names A New CEO During A Tough Transition: Mihir Shah as its new chief executive and president. .... Garrick will become executive chairman. Garrick himself replaced Offerpal’s founding chief executive, Anu Shukla, in October, 2009. During his tenure, Garrick was trying to reposition Offerpal in the wake of a scandal over the legitimacy of the offer business. ..... the whole offer industry was hurt last fall by a storm over offers that appeared to be scams, duping consumers with misleading or objectionable offers. ..... moved to clean up its offers, setting new standards to lock out the scammers..... began streamlining the company and broadened its appeal to advertisers by moving beyond offers. Offerpal also bought mobile ad network firm Tapjoy in March. ...... “The social and mobile gaming spaces are in a transitional and converging period right now, and we have some exciting ideas for using our extensive footprint and expertise to help game developers, social platforms and online advertisers navigate the changing environment."

The Highlight Of My Internet Week
Anu Shukla Has Found The New Frontier In Advertising

Some shady vendors used the Offerpal Media platform to do some shady things, but Google still suffers from click fraud. That does not change the fact that what Offerpal Media is attempting is at the cutting edge of advertising.

It is a new frontier. Mistakes will be made.

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Android Ascendancy

GigaOm: U.S. Mobile Web Usage A Win-Win for Google: Android has a 25 percent share of mobile usage, up from around 10 percent last November .... Apple’s iOS platform, which powers the iPhone, iPod touch and iPad, currently stands at 56 percent, down from a peak of nearly 70 percent at the end of 2009 ..... Google comes out a winner both today and in the foreseeable future due to mobile search. The main source of Google revenue is indeed search, but the real growth is in searching for data away from the desktop...... Essentially, Google has benefitted from mobile search since the iPhone launched in 2007 with Google as the default search engine. But now the search giant is outselling other mobile platforms

It is only a matter of time before Android's share surpasses that of the Apple platform. Steve Jobs set out to make expensive cars. That is his thing. There are cheap cars, and there are expensive cars. Steve Jobs is the guy who makes expensive cars.

Apple's business model has worked for Apple. The company surpassed Microsoft's market value, did it not? That is not my definition of failure. But a company that never set to reach the masses will not reach the masses. No surprises there.

Wait until the Chrome OS netbooks hit the market.

Microsoft feels like a loser in the mobile space now. After the Chrome OS netbooks appear, it is going to get hit big time on the desktop as well.

This dog - Google - is going to hunt.

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The Facebook Search Engine

Image via WikipediaNo surprise there. The whole idea behind the like button has been to take over the web. Mark Zuckerberg made it very clear in his speech at the F8 conference that that is what the like button was for. Just like Facebook should be your primary place online, the like button should tell you where to go instead of the links that the Google engine depends on. That was the hint.

GigaOm: Facebook Ramping Up The Social In Its Search Engine: The new feature is the latest step in rolling out the network’s social-search engine — which could become a competitive threat for Google and other traditional search companies, as more users turn to recommendations from their networks instead of those determined by algorithms.

What has been giving me headaches for months and months now is as to why Facebook will not make it possible for me to search my own wall, and that of my friends. If I could I might be able to use my Facebook wall as the repository of links I might want to visit later on. That would be a huge incentive for me to share more links on Facebook. That in turn would make Facebook searches even better.

GigaOm: Is Facebook's Social Search Engine A Google Killer?: one of the company’s goals was to use the resulting behavioral data to power a social search engine — one based on likes instead of links .... more than a million websites — including some highly trafficked sites such as The Huffington Post — have integrated its features, and 150 million of the network’s more than 400 million users “engage with Facebook” in some way through external sites every month. ...... Being able to search for recommendations from close to half a billion users could be very powerful..... since Facebook’s Open Graph protocol is theoretically an open standard, there is the potential for Google to use that to pull in the network’s results in the same way it uses Twitter’s API ...... gave the network a relatively puny 2.7 percent share of the U.S. search business, but still put it ahead of AOL.

The human part is when I press that like button, which I do all the time. (Hello Mark!) The machine part is what Facebook does after I have already pressed that like button. The human part was when someone placed that link. The machine part was Google making sense of the link. There are clear parallels.

All Facebook: BREAKING: Facebook Now Displaying All Liked News Articles In Search Results: based on two things: the number of likes and the number of friends who liked that object ..... shows how important Facebook’s Open Graph is to the future of the company. ..... the content displayed “is only available for articles shared by your direct friends (not globally to all users on Facebook).” Additionally, “This is not surfaced to you based solely on number of ‘Likes’ for the article.”

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