Monday, September 06, 2010

Search Neutrality

Image representing Google as depicted in Crunc...Image via CrunchBase
New York Times: Bits: Texas Attorney General Investigates Google Search: “Given that not every Web site can be at the top of the results, or even appear on the first page of our results, it’s unsurprising that some less relevant, lower quality websites will be unhappy with their ranking” ..... The issue is front and center as Google moves into many new business areas, including local business listings, shopping comparison and travel...... Microsoft finances Foundem’s backer and that its antitrust attorneys represent the other two.

Google has become big enough that it should warrant an anti trust poke. I don't think there is any merit to this Texas cowboy approach to Google, but this tells me Google has become really big now. Looks like Microsoft might be playing some behind the scenes roles. That is unfortunate. Microsoft is losing big in mobile, and its Windows is going archaic, and you can do with Office you can do online for free these days. The idea that Bing is lagging because Google is anti competitive is whispers.

The next thing you know some of these people will want Google to make public its search algorithms. If you think SEO scheming is bad enough today, imagine what after that. Coke has its secret sauce, as does Pepsi, as does KFC. So does Google have its secret sauce.

Microsoft is not losing to Google in search. Microsoft never really was in the ring in the first place. Microsoft has an Economics major CEO. What can it expect?
Google Public Policy Blog: Texas Inquires On Our Approach To Competition: our success is earned the right way -- by building great products, not locking in our users or advertisers...... recent filings have revealed that the company’s own servers overheated, explaining their reduced traffic.

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Privacy, Digital Literacy, Technology, Social Values

JP Rangaswami / BTImage by Ribbit Voice via Flickr
Confused Of Calcutta: JP Rangaswami: Musing About A New Kind Of Literacy: There’s a new game in town, where the surveillance is all digital. Where everything we do is monitored and recorded and analysed and used, ostensibly to help us. Ostensibly. A world of digital fingerprints...... We’ve gotten used to the idea of people “following” us in a digital world, subscribing to stuff we publish. Here we know that others are watching us. ..... Many of the things we do are recorded, and we know about it. Many of the things we do are recorded, and we give permission for that recording to take place. Some of the things we do are recorded with our permission and we don’t understand enough about it..... A new kind of literacy is needed.

This post by JP, the guy who introduced me to Twitter, (@jobsworth) touches upon a topic that took Facebook by storm not long back. So what is privacy? What does it mean today? Does it mean any different than it used to?

Privacy is not a technological breakthrough, it is a social value. The ongoing debate on privacy is an interesting intersection point between technology, its possibilities, and a fundamental social value.

We do want our search results to be smart. We want out smartphone to know us like it is nice to have our barber know us. It feels like a privilege. Bloggers wanting page hits are not exactly trying to hide, and that is most bloggers, almost all bloggers. Sharing of ideas is about getting out into the open. And perhaps that is why blogging in my personal favorite social media tool. You can't give me too many page hits. There is no ceiling I have in mind. I am not complaining.

But there are personal details I would not want to share, and I don't put those online. But my propensity to mostly stick to ideas means I don't have to get overly cautious. Come, let's talk.

Facebook's privacy options are not even that complicated. But the fact that the average person rose up in arms on the issue shows that which JP calls "literacy" is for real. People need to be educated about what is going on and what their options are.

People have the option to share. People have the option to not share. And they need to know. But just like universal literacy in the old sense was never really achieved, I don't see how digital literacy will be any different. In which case we have to be watchful of instances of abuse and possibly even criminal activity. I guess the online world is not all that different from its offline counterpart then.

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An Apologetic Mike Arrington

TechCrunch founder Michael ArringtonImage via Wikipedia
TechCrunch: Mike Arrington: Blogging And Mass Psychomanipulation: how perfect blogging is, with its constant feedback loop, as a training ground for mass psychology and manipulation ..... any blogger worth her salt could start, say, an extremely successful militant religious cult ...... Any blogger will tell you how frustrating the early days are. Getting someone, anyone, to link to you. Your first comment! etc. ..... If there is something nasty that can be said, someone will say it. Over and over ..... Bloggers have a direct line to the collective mind. .... I imagine priests and rabbis and career politicians have much the same experience. Speaking publicly so frequently they learn exactly how to manipulate the audience, or the camera, to get the reaction they want. It doesn’t work on every individual, but the masses as a group are easy to manipulate. and your audience tends to self reinforce over time, meaning the people who buy what you’re selling tend to come back for more, and others wander away.

Mike Arrington wrote this defensive blog post because he is not all too happy with the reaction his earlier post on women in tech seems to have gotten. I was one of those who did not take kindly to what Arrington had written. (Mike Arrington Is A Sexist Pig: Say PeeeeG!)

Kudos to Mike for at least bringing up the topic. Most men treat gender as a taboo topic. You just don't talk about gender. Most men have at ready knee jerk reactions. He obviously has had the courage to stick his neck out.

But that still does not take away from the fact that he sounded like he was defending the status quo in tech. The status quo marginalizes women. It is indefensible. And Mike Arrington does not have a clue.

To say there is a problem would be a good starting point. And Arrington is not there. This is not about blaming men. This is about identifying a malaise and then thinking up solutions as to how we can make things better. The world of tech has to be turned into true meritocracies.
Someone like Mike Arrington who has a big megaphone has the option to play a constructive role.

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