Nielsen Wire: What Americans Do Online: Social Media And Games Dominate Activity Americans spend nearly a quarter of their time online on social networking sites and blogs, up from 15.8 percent just a year ago (43 percent increase) ... Americans spend a third their online time (36 percent) communicating and networking across social networks, blogs, personal email and instant messaging. ..... “Despite the almost unlimited nature of what you can do on the web, 40 percent of U.S. online time is spent on just three activities – social networking, playing games and emailing .... Online games overtook personal email to become the second most heavily used activity behind social networksI like how blogs have been included in the top category of social. I am not surprised. That speaks to my experience. I have said time and again at this blog that Blogger continues to be my social media platform of choice.
The big news is search is no longer king. That begs the question, will social as we know it still be king in 2015? I doubt that. These titles are not known to last. There is always another hit movie. Social will stay big, but at some point it is going to recede into the background like search. Search used to be king. Who is the next king? You have to ask. (This Is Not Happening: King Dennis)
Or maybe search was never king, it was email. Email is social. If the next king will also be in the social space, that has to confirm our suspicions that the internet is primarily a communication tool. The internet is one big telephone. The internet is one big telephone more than one big library. But the trick is to be able to blur that line and claim it is one big telephone.
November 2005: Email, Search, News
Google keeps trying and keeps failing at social. Social is not in Google's DNA. But info is. Where Google could really shine is at social search. Give me a ridiculously good blog search engine. Give me ridiculously good Twitter search results. Google could do well in social, if it brought search to the table. Google's challenge is to blur the line between the telephone and the library and make claim the internet is one big library. That is tough to do.
