Google's To Do List Keeps Growing

This New York Times article echoes my blog entry from months back. (Google: Poised To Be The Number One Software Company In The World) That whole IBM to Microsoft to Google succession chain. I think it is inevitable. Empires rise and fall, and that is okay, as long as the tide keeps rising for the average consumer boat.

"Google has already added free e-mail, mapping, news aggregation and digital-photo management to its offerings, bringing it into competition in each case with two or more rivals."

Just look at some of the items on their laundry list:

1. Instant messaging.
2. Services for mobile phone users.
3. Online payment.
4. Internet based phone system.
5. Browser.
6. Software to compete with Microsoft Office.
   

That last one caught my attention. I hope they do not make the mistake of competing with Microsoft in that segment offline. If they do, they will be beat. They should offer an "Office" that is totally online and builds on their, well, Blogger. If they take it online, they win. Message: get away from Windows, stay away from Windows.

Google has the vision, the culture and the resources to tackle absolutely any software challenge on the horizon. They need to stick to the online space, though. They come down to the operating system level, and they are game. Why stoop down when you don't have to?

But first integrate MathML into Blogger. I should be able to do 2+2=4 using a Google online calculator and publish the entire thing at Blogger, the way I can add links and photos right now. And also more complicated stuff like sine, cosine and calculus stuff. Take the calculations and publishing part out of my equation, take them to your equation.



And, yes, their "Office" will also have to be ad supported. Don't start selling software. That would be a big mistake.

Stay within the online and ad supported parameters, and there is no stopping Google.

Every company worth its salt should be able to state its mission statement in one simple sentence. For Google it is "to organize the world's information." Everything on its agenda, real and speculated, fits into that.

China, India And The World

I mean I was born in India. This pertains to me. People who live on a dollar a day are people in my personal circle. I know quite a few of them: some of them have nicknames for me, from my homevillage.

BusinessWeek has come up with a fabulous story cluster around the big topics of the economic resurgence of the two Asian giants. But perspective has to be maintained. Look at the per capita income. The PPP (Purchasing Power Parity) for 2004 for China is $5,600. For India it is $3,100. Fro Nepal it is $1,500. I had to throw Nepal in because, well, I grew up in Nepal.

The same figure for the US is $40,100.

My point being it will be a while before India and China jump over to the $50,000 range.

But the GDP figures, adjusted for Purchasing Power Parity, are US $11.75 trillion, China $7.262 trillion and India $3.319 trillion. At that level the differences are less stark.

The 19th century was Britain's, the 20th was America's, this one is Asia's. Cisco's Scheinman: "We came to India for the costs, we stayed for the quality, and we're now investing for the innovation."

Africa could compete. Both India and China are living testimonies to economic unions and free trade. A China that were 20 different countries would be less efficient. Africa could compete by becoming a single economic unit, a single market. Snuff out civil wars, introduces democracies, and work towards becoming a single market. The recipe is no rocket science.

In Defense Of Google Digitizing Books

It would be flat out wrong to get in the way of technological breakthroughs that bring the cost of books down. And make their reaches wider. It is just that a way has to be found to ensure the authors do make money in the process.

I think Google should consider becoming a publisher itself. So you publish your book on Google property. Revenue is generated through ads. You and Google split the money made. For the reader it is free books. For the author there is money.



The library concept hit the snag. Because the money part was not handled well. On the other hand, if it is okay to read a book at some library for free, why is it not okay to read that same book in digital format?

The publishing industry feels the threat, and rightly so. Because of the web, the barrier to entry to getting published is literally zero. As to whether or not you get read is another thing. As to whether or not you make money is another thing.

I think this free for consumer revenue through ads model would work also for other media, audio and video. Prices come down to zero, but volume goes up, way up. You could have consumers all over the planet.

This model preserves the copyright thing.

• Google's online library runs into trouble Sify, India
• Google Delays Book Scanning Washington Post, United States
• Google Print put on pause Register, UK
• Google's Plan Doesn't Scan BusinessWeek
• Google suspends effort to scan copyrighted content San Jose Mercury News, United States
• Google Suspends Copyright Copies InternetNews.com
• Google Alters Plan for Searchable Library Databases New York Times, United States
• Dispute forces Google rethink on book scans Financial Times, UK
• Schmidt's Google Puts Library Project On Ice Forbes
• Google Halts Scanning of Copyrighted Books San Francisco Chronicle, United States
• Google Makes Change to Google Print/Library Scanning Program Search Engine Watch
• Google pauses indexing of copyrighted books from libraries TechWhack, India
• Google Print on Hold for 3 Months 24x7updates, India
• Google Print Halted Amid Publisher Copyright Concerns Search Engine Journal
• Google Print: Latest Inovation From Search Engine Giant Blogcritics.org
• Google Suspends Copying Protected Books; Publishers Unimpressed InternetWeek.com, NY
• Google Print Takes a Break Softpedia