Not Union Square Ventures

Union Square Ventures Job Opening: I Am Applying

2010: Location, Random Connections, The Inbox, Frictionless Payments

I am not suggesting all four spaces carry equal weight; they don't. Location carries more weight than all the rest put together. 2010 is location's year. By now that is conventional wisdom. I can see why, and I buy into it. But these strike me as spaces to watch for this year. One of the other three might claim 2011 as their year. And I am open to adding other spaces to the list if I can find them, read up on them, imagine them. This list of four is by far not exhaustive. Charlie (@ceonyc) had a blog post a few weeks back (my comment) that ranked high on my vision grid, and he talked about some spaces he would like to see action in as an early stage investor. And he does not even touch upon these four spaces. So what you are looking for impacts what you see. There's plenty of exciting stuff happening in many directions. The 2010s will be what the 1990s should have been but weren't. We will dream big again, only this time there will be less fluff. Real businesses will get built. Old industries will get reinvented. New industries will see light of day. These are exciting times.

(1) Location

I'd be rooting for FourSquare even if it were half the size of Gowalla, but it makes it easier to root for because it is crushing the competition. But like the Google and Amazon people will tell you, don't spend too much time looking in the rear view mirror. Focus on customer feedback more. Grow.

Selling FourSquare Would Be A Mistake, Partnering Would Be Genius

The mobile web is bigger and is growing faster than the old web. Location is key to the mobile web. FourSquare has itself a sweet, sweet spot. All the best to Dennis (@dens) and Naveen. (@naveen)

(2) Random Connections

Chatroulette Is For Real

We could have had Mark Zuckerberg, but instead we lost him to the Valley. We should try better with Andrey. We want people all over the world to be able to meet random New Yorkers. There's the fun in sharing.

(3) The Inbox

ReadWriteWeb: Gmail Becomes an App Platform: Google Adds OAuth to IMAP ....Syphir, which lets you apply all kinds of complex rules to your incoming mail and then lets you get iPhone push notification for your smartly filtered mail.
Rapportive - an incredible GMail contacts plug-in.
Your Inbox as Platform: Google Calendar More Closely Integrated With Gmail

Everything is email, if you think about it. When I first started blogging, I was like, great, I no longer need to flood people's inboxes. All I have to do is send them a link to a blog post. Facebook is email. People who don't know you don't email you, and people who email you are only one click away if you want to know the latest in their lives. No need to call them up, or ask them. Twitter is the ultimate email. Eric Schmidt even called it that, but he was a little miserly in the description. A poor man's email? I am poor, everyone is poor by Eric's standards, but hey! FourSquare is email. I am emailing you my location.

Don't give up on email. Email is here to stay. There is so much that can be done with the inbox. I am glad some startups are looking into it.

For now all I want is about four different inboxes. Inbox 1, emails only from individuals whose addresses I have saved. Inbox 2: emails from those people that are going out to more than me. Inbox 3: emails from mailing lists I have subscribed to. Inbox 4: everyone else.

(4) Frictionless Payments

Venmo is my FourSquare in this space. I take hometown pride in Venmo. But then supporting FourSquare and Venmo is like supporting Obama. (Jupiter And Obama) It helped that the guy was outstanding. I get the impression Venmo is also a leader in this crowded space. It was listed in Time magazine as one of the top 50 sites of 2009, along with Drop.io, another hometown goodie. (@lessin)

It is like this, there was barter trade back in the days. Then they had coins, some coins were as big as cart wheels. Then paper money. Then plastic. Then PayPal. We are about to hit the next phase. That is where Venmo comes in.

In my homevillage in Nepal growing up, I saw rice used as currency. Farm workers got paid in rice. Vegetable vendors would give you vegetables for rice. And it was pretty smooth, as in frictionless, enough to give Kortina a run for his money. (@kortina)

What I am telling you, Kortina, is rice as currency is pretty cutting edge, and there was major trust involved.

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