Friday, March 24, 2023

ChatGPT Plug-Ins: OpenAI As A Platform Play

OpenAI turns ChatGPT into a platform overnight with addition of plugins and help ChatGPT access up-to-date information, run computations, or use third-party services.” .......

“I think the introduction of plugins to ChatGPT is a threat to the App Store. It creates a new platform with new monetization methods.”

........ OpenAI, he said, is offering a web browsing plugin and a code execution plugin..... The first plugins have already been created by companies including Expedia, Instacart, Kayak, OpenTable and Zapier. ......... According to Expedia, their new plugin simplifies trip planning for ChatGPT users. “Until now, ChatGPT could identify what to do and where to stay, but it couldn’t help travelers shop and book” ...... Now, once a traveler enables the Expedia plugin, they can bring a trip itinerary created through a conversation with ChatGPT “to life” with information powered by Expedia’s travel data including real-time availability and pricing of flights, hotels, vacation rentals, activities and car rentals. When ready to book, they’ll be sent to Expedia, where they can log in to see options personalized to what they prefer, as well as member discounts, loyalty rewards and more. .......... This is similar to how Apple’s App Store revolutionized the mobile industry by allowing third-party apps to flourish on its devices. ChatGPT’s plugin feature could potentially open up new possibilities and markets for AI chat in the future.



My Struggle Session at Stanford Law School A dean voices pride that students are being taught to stage tantrums rather than make a reasoned case........ Stanford Law School’s website touts its “collegial culture” in which “collaboration and the open exchange of ideas are essential to life and learning.” Then there’s the culture I experienced when I visited Stanford last week. I had been invited by the student chapter of the Federalist Society to discuss the U.S. Court of Appeals for the Fifth Circuit, on which I’ve served since 2018. I’ve spoken at law schools across the country, and I was glad to accept this invitation. One of my first clerks graduated from Stanford. I have friends on the faculty. I gave a talk there a few years ago and found it a warm and engaging place, but not this time. .......... When I arrived, the walls were festooned with posters denouncing me for crimes against women, gays, blacks and “trans people.” Plastered everywhere were photos of the students who had invited me and fliers declaring “You should be ASHAMED,” with the last word in large red capital letters and a horror-movie font. This didn’t seem “collegial.” Walking to the building where I would deliver my talk, I could hear loud chanting a good 50 yards away, reminiscent of a tent revival in its intensity. Some 100 students were massed outside the classroom as I entered, faces painted every color of the rainbow, waving signs and banners, jeering and stamping and howling. As I entered the classroom, one protester screamed: “We hope your daughters get raped!”

Diversity and Free Speech Can Coexist at Stanford We have to stop blaming, start listening, and ask ourselves: Is the juice worth the squeeze? ........ Stanford Law School’s chapter of the Federalist Society earlier this month invited Fifth Circuit Court of Appeals Judge Kyle Duncan to speak on campus. Student groups that vehemently opposed Judge Duncan’s prior advocacy and judicial decisions regarding same-sex marriage, immigration, trans people, abortion and other issues showed up to protest. Some protesters heckled the judge and peppered him with questions and comments. Judge Duncan answered in turn. Regardless of where you stand politically, none of this heated exchange was helpful for civil discourse or productive dialogue. ........ Students involved in the protest had previously requested that the event be canceled or moved to Zoom. In my role as Stanford Law School’s associate dean for diversity, equity and inclusion, I supported the administration’s decision not to cancel the event or move it to video, as it would censor or limit the free speech of Judge Duncan and the students who invited him. Instead, the administration and I welcomed Judge Duncan to speak while supporting the right of students to protest within the bounds of university policy.

Stanford Law Rediscovers Free Speech The dean instructs student hecklers on the First Amendment. ....... Stanford Law School disgraced itself two weeks ago when its diversity administrator let students heckle and shout down federal Judge Kyle Duncan. The school is now trying to salvage its reputation, and it’s making some progress....... In a letter to the university community on Wednesday, Stanford Law Dean Jenny Martinez issued a defense of free speech on campus and laid out the school’s expectations for civil discourse and legal professionalism.

Statement from Jenny Martinez As we consider the role of respectful treatment of members of our community, I want to be clear that the hate mail and appalling invective that have been directed at some of our students and law school administrators in the wake of March 9 are of great concern to me. All actionable threats that come to our attention will be investigated and addressed as the law permits. .

ChatGPT plugins We’ve implemented initial support for plugins in ChatGPT. Plugins are tools designed specifically for language models with safety as a core principle, and help ChatGPT access up-to-date information, run computations, or use third-party services. .......

Expedia, FiscalNote, Instacart, KAYAK, Klarna, Milo, OpenTable, Shopify, Slack, Speak, Wolfram, and Zapier.





The Age of AI has begun Artificial intelligence is as revolutionary as mobile phones and the Internet. ........ In my lifetime, I’ve seen two demonstrations of technology that struck me as revolutionary. ........ The first time was in 1980, when I was introduced to a graphical user interface—the forerunner of every modern operating system, including Windows. ....... The second big surprise came just last year. I’d been meeting with the team from OpenAI since 2016 and was impressed by their steady progress. In mid-2022, I was so excited about their work that I gave them a challenge: train an artificial intelligence to pass an Advanced Placement biology exam. Make it capable of answering questions that it hasn’t been specifically trained for. (I picked AP Bio because the test is more than a simple regurgitation of scientific facts—it asks you to think critically about biology.) If you can do that, I said, then you’ll have made a true breakthrough.........

I knew I had just seen the most important advance in technology since the graphical user interface.

........ The development of AI is as fundamental as the creation of the microprocessor, the personal computer, the Internet, and the mobile phone. It will change the way people work, learn, travel, get health care, and communicate with each other. Entire industries will reorient around it. Businesses will distinguish themselves by how well they use it. ........ Globally, the worst inequity is in health ........ In the United States, the best opportunity for reducing inequity is to improve education, particularly making sure that students succeed at math. ....... Climate change is another issue where I’m convinced AI can make the world more equitable.

The injustice of climate change is that the people who are suffering the most—the world’s poorest—are also the ones who did the least to contribute to the problem.

............ it raises hard questions about the workforce, the legal system, privacy, bias, and more. AIs also make factual mistakes and experience hallucinations. ......... AGI doesn’t exist yet—there is a robust debate going on in the computing industry about how to create it, and whether it can even be created at all. ........ and they will get better very fast. ....... the early days of the personal computing revolution, when the software industry was so small that most of us could fit onstage at a conference. Today it is a global industry. ........... Soon the pre-AI period will seem as distant as the days when using a computer meant typing at a C:> prompt rather than tapping on a screen.......... AI will enhance your work—for example by helping with writing emails and managing your inbox. ....... Eventually your main way of controlling a computer will no longer be pointing and clicking or tapping on menus and dialogue boxes. Instead, you’ll be able to write a request in plain English. (And not just English—AIs will understand languages from around the world. In India earlier this year, I met with developers who are working on AIs that will understand many of the languages spoken there.) ......... a digital personal assistant: It will see your latest emails, know about the meetings you attend, read what you read, and read the things you don’t want to bother with. This will both improve your work on the tasks you want to do and free you from the ones you don’t want to do. ....... When productivity goes up, society benefits because people are freed up to do other things, at work and at home. ........ The rise of AI will free people up to do things that software never will—teaching, caring for patients, and supporting the elderly, for example. ........ The AI models used in poor countries will need to be trained on different diseases than in rich countries. They will need to work in different languages and factor in different challenges, such as patients who live very far from clinics or can’t afford to stop working if they get sick. ........ AIs will dramatically accelerate the rate of medical breakthroughs. The amount of data in biology is very large, and it’s hard for humans to keep track of all the ways that complex biological systems work. .



"The hottest new programming language is English," Andrej Karpathy, Tesla's former chief of AI, said in a tweet in January.



140 reports of people trapped in lifts across parts of Hong Kong as suspected explosion at electricity pylon disrupts power supply Fire Services Department said it received at least 140 reports of residents ‘shut in lift’ Residents reported an explosion had occurred near Fei Ngo Shan, also known as Kowloon Peak, at around 11.30pm

Hong Kong must boost future investment and strengthen economy despite ‘fairly high’ fiscal deficit due to Covid-19 pandemic, finance chief says City’s fiscal reserve has shrunk following expansionary policies rolled out during pandemic, finance chief Paul Chan says ...... Treasury chief Christopher Hui stresses government ‘does not know how to grow money’ and must balance different factors to increase revenue

GPT-4 is OpenAI’s most advanced system, producing safer and more useful responses

Microsoft to Bring OpenAI’s Chatbot Technology to the Office Word, PowerPoint and Outlook emails will get new AI assistants called Copilots

Confirmed: the new Bing runs on OpenAI’s GPT-4
Interview with OpenAI’s Greg Brockman: GPT-4 isn’t perfect, but neither are you GPT-4 improves upon its predecessor, GPT-3, in key ways, for example giving more factually true statements and allowing developers to prescribe its style and behavior more easily. It’s also multimodal in the sense that it can understand images, allowing it to caption and even explain in detail the contents of a photo. ......... Like GPT-3, the model “hallucinates” facts and makes basic reasoning errors. In one example on OpenAI’s own blog, GPT-4 describes Elvis Presley as the “son of an actor.” (Neither of his parents were actors.) ....... On the AP Calculus BC exam, GPT-4 scores a 4 out of 5 while GPT-3 scores a 1. (GPT-3.5, the intermediate model between GPT-3 and GPT-4, also scores a 4.) And in a simulated bar exam, GPT-4 passes with a score around the top 10% of test takers; GPT-3.5’s score hovered around the bottom 10%. ........ GPT-4 can take a prompt of both images and text to perform some action (e.g. an image of giraffes in the Serengeti with the prompt “How many giraffes are shown here?”). ........ in internal tests, it was 82% less likely to respond to requests for content disallowed by OpenAI’s usage policy and 40% more likely to produce “factual” responses than GPT-3.5. ......... Bing Chat, Microsoft’s chatbot powered by GPT-4, has been shown to be highly susceptible to jailbreaking. Using carefully tailored inputs, users have been able to get the bot to profess love, threaten harm, defend the Holocaust and invent conspiracy theories. ........... OpenAI is testing a version of GPT-4 that can “remember” roughly 50 pages of content, or five times as much as the vanilla GPT-4 can hold in its “memory” and eight times as much as GPT-3........ “Previously, the model didn’t have any knowledge of who you are, what you’re interested in and so on,” Brockman said. “Having that kind of history [with the larger context window] is definitely going to make it more able … it’ll turbocharge what people can do.”

How Siri, Alexa and Google Assistant Lost the A.I. Race The virtual assistants had more than a decade to become indispensable. But they were hampered by clunky design and miscalculations, leaving room for chatbots to rise. ....... People have used ChatGPT to handle complex tasks like coding software, drafting business proposals and writing fiction. ........ large language models, which are systems trained to recognize and generate text based on enormous data sets scraped off the web ........... Google engineers spent years experimenting with its assistant to mimic what Alexa could do, including designing smart speakers and voice-controlled tablet screens to control home accessories like thermostats and light switches. The company later integrated ads into those home products, which did not become a major source of revenue. ........ Many of the big tech companies are now racing to come up with responses to ChatGPT.

Trump and DeSantis Could Both Lose
(Seven of the 10 fastest growing states have Republican governors while eight of the 10 fastest shrinking states have Democratic governors.) ........ Gov. Brian Kemp, for example, is making Georgia a hub for green manufacturing, attracting immense investments in electric vehicle technologies. In his inaugural address he vowed to make Georgia “the electric mobility capital of America.” As Alexander Burns noted in Politico, Kemp doesn’t sell this as climate change activism; it’s jobs and prosperity. ....... The Donald Trump/Tucker Carlson orbit is rife with indignation and fury. ........ The Florida governor should be the ultimate optimistic, businesslike conservative. His state is growing faster than any other in the country. But instead, he’s running as a dour, humorless culture war populist — presumably because that’s what he is. .

China’s Answer to ChatGPT Gets an Artificial Debut and Disappoints The promised “live” demonstration of the bot had, in fact, been recorded. Shares of Baidu, the company behind the technology, tumbled in Hong Kong......... Halfway through a demonstration that had been marketed as live, in which Ernie summarized a science fiction novel and analyzed a Chinese idiom, Robin Li, Baidu’s chief executive, said the presentation had been prerecorded “to save time.” ......... Baidu’s shares plunged 10 percent in Hong Kong, a striking contrast to the rally this year that was fueled by the company’s announcement that it has had a rival to ChatGPT in the works since 2019. ........ As Washington has moved to contain competition from China, it has cut Beijing off from high-end computing chips — a key ingredient in technologies like ChatGPT and Ernie. ....... “China is incredibly good at scaling an existing invention, but it is not very good at making breakthroughs” ........

The country ... lacks the diversity of thought and free expression of ideas that help nurture out-of-the-box thinking.

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The Silicon Valley Bank Rescue Just Changed Capitalism Now, in light of the bank failures of the last few days and the F.D.I.C.’s extension of coverage, why will any depositor worry about risk? Having bailed out depositors of two banks in full, how will the government refuse others? ....... In 1933, an estimated 4,000 banks failed ........ Banks like Lehman had too much leverage, and they were overexposed to a very weak and widely held asset, mortgage securities. ......... The mismatch between the cost of their money and the (lower) rate that their mortgages earned sank the industry. ....... The first plank of capitalism is that it entails risk ...... In the case of Signature, which was exposed to the crypto industry, the rescue probably bailed out gamblers on speculative assets. ........ Most likely, banks will pass along the rescue costs in the form of higher fees to consumers. ........ Strictly speaking, President Biden’s assurance that taxpayers are not on the line was accurate. However, in the sense that banking customers are a pretty big group, the “public” will be affected. ........ The regulators clearly failed to monitor S.V.B.’s unhealthy mismatch of assets and liabilities. Their job will be more difficult in the future, as risk taking on deposits has effectively become socialized. What if a bank opts to attract more funds by raising its interest rate on deposits? Can the regulators permit it? Wait a second, this is what all banks do. .

10 Ways GPT-4 Is Impressive but Still Flawed OpenAI has upgraded the technology that powers its online chatbot in notable ways. It’s more accurate, but it still makes things up.......... It is an expert on an array of subjects, even wowing doctors with its medical advice. It can describe images, and it’s close to telling jokes that are almost funny. ....... the system could describe an image from the Hubble Space Telescope in painstaking detail. The description went on for paragraphs. ........ it can exhibit this kind of expertise across many areas, from computer programming to accounting. ........ It can also score a 1,300 (out of 1,600) on the SAT and a five (out of five) on Advanced Placement high school exams in biology, calculus, macroeconomics, psychology, statistics and history .......... Though the new bot seemed to reason about things that have already happened, it was less adept when asked to form hypotheses about the future. It seemed to draw on what others have said instead of creating new guesses. ......... The new bot still makes stuff up. Called “hallucination,” the problem haunts all the leading chatbots. Because the systems do not have an understanding of what is true and what is not, they may generate text that is completely false. .

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Wednesday, March 22, 2023

Mike West: People Analytics

Mike West has literally written the book on People Analytics.





LinkedIn: Mike West I spend days helping executives solve profound organization problems, with people data....... People analytics is the systematic application of behavioral science & statistics to management to achieve probabilistic business advantages. I use data to identify where resource investments will have the most impact, get everyone on the same, and produce decisive action. ........ First @Google to develop people analytics for employee benefits. Google's first global employee survey, HR metrics dashboard & exit prediction model. First, to connect them. Many of these projects spawn have been reported in the news. Google is the first to win the Fortune Best Company to Work 7+ times.

A Call & Offer to People Analytics & Data Science Professionals Sometimes the people I'm close with tell me my emotions about my work scare them. Why do I care so much? For me, it is a total madness. When you see it, you can't unsee it. ....... Right now, I'm interested in people all around the world that build things that work with data and code. You know the type; they use Github. They read Packt. They figure things out on their own. ....... they didn't study behavioral science and just don't know what they don't know. ........ What I want to do is get very practical about how to offer entry into very rigorous and practical behavioral science methods that can be ported more readily into data science. ........ That's the book I want to write. I want to learn more in writing this book than I know. I want to go places I haven't gone before. ........ improving the intersection of behavioral science and data science who are willing to be earlier reviewers of deep but rough draft chapters on an ambitious book project. .

A new, humanistic organization-centered congruence philosophy of people analytics With trepidation, I would like to share with the world an emerging personal philosophy of people analytics. ....... Is anything in this philosophy just flat wrong? ...... As you read more of my writing, I will share my uncertainties, failures, insecurities, and emotions. I do so to a fault. ....... I have worked at the intersection of behavioral science, HR strategy, systems, and statistics, what we now call people analytics, for approximately twenty years. ........ People are a messy and cantankerous species. We have our line of sight, we have our blinds spots, we have our tools of choice, and for heaven's sake, if it looks anything like a nail we are going to bang the life out of it with our hammer to get it to go down into the wood. Meanwhile, somebody else is trying to wrench the damn thing off. I personally just wanted to hang my stethoscope from that nail so I’m not pleased when it is gone. ........... I went on to do this new type of work with data in HR, and in many cases start that practice, at PetSmart, Google, Children’s Health in Dallas, and eventually in my own consulting company. ........... the Kevin Bacon of people analytics, but a lot less attractive, and fun ........ I have worked for organizations that stubbornly refuse to change. I have picked fights and walked away. I don’t encourage picking fights, but if you want to do anything meaningful in the world, I’m sorry but you are going to have to. ........ It turns out that figuring out what I want to say to the world about all this has been a substantially difficult and precarious journey in itself. I think my honesty has helped some people. I’m sure my honesty has ticked some other people off. ......... I painstakingly tried to synthesize the most profound things I have learned, into a specific practical approach that I thought would benefit the widest possible audience ....... starting with sound philosophy, then going deep in a few small places that I thought could produce big results with very little money for the widest audience. ........... The 4S Framework, The Triple-A Model, Activation, CAMS Constraint Theory, Net Activated Value (NAV). ........ The 4S framework I see taking on life. ....... The other ideas remain simply theories. Foreign, if not even bizarre, to most the people in my field. People don’t take up a leadership responsibility in people analytics and whip out the Triple-A Model playbook. ......... For my own part, after a year without income, I had to figure out how to go make money again, and then the thoughts and conversations trail off. That is unfortunate. And I’m sorry. ......... I still have a hard time picking up my own book, because in my mind I know it is incomplete, and needs a new life and different wardrobe. .

Some meandering thoughts on the evolution of performance management at Google, with implications for humanity Universally people despise formal evaluation processes. Yet, it is challenging to run a company at scale without one. Indeed, you can't run differentiated pay based on a characteristic of an individual without a recorded measure. At least not defensibly. So you either go for even pay parity by clear objective criteria or have a performance mgt system with a rating. Suppose you want to use subjective individual pay differentials. In that case, technically, you have to have an evaluative position of some type (call it a rating or not, it's a rating), and if you do have a rating, it should be written down, and it should be made transparent. This is for ethical, legal, social, and frankly, just if you want what you are doing with pay differentials to work. Hiding things about other people in dark corners of metal file cabinets doesn't work. It doesn't. Just don't do it. It is crass. ............ We were super special. If we wore our company t-shirts in public, girls would swoon, and people would stop us to ask questions, or they might whisper things to their friends when we walked by. There was an actual time like that. So soon we forget. ........ As the official "Retention Czar" at this company, more often than not, I presented to a stupefied executive team, who only had one question for me. "Wait, I don't understand. Why isn't this zero?" "I really want to know, Mike, why would anyone want to leave? Please tell." These "outliers" were so unexpected that they were extraordinarily interesting. They were obsessed. Obsessed. .......... Inevitably, the people who were leaving at that time were going because they were bored. They wanted to do something new. They were bored with life. Certainly bored with money. Also smart enough to be annoyed by any attempts to manipulate them with something so banal as money. .

Human Error Implies a Human Equation When I hear error my ears perk up. I want to find the equation. ....... Since I work as a sort of mathematical consultant in the "Human Area", I am keen to identify and test human equations. ........ In an organization human error implies a breakdown somewhere in: People, Processes, Partnerships, Programs and Policies. Like it or hate it, these P's are how large organizations run "at scale". ...... The money invested was put in people, the rest of the money invested was directed by those people. So you can't ignore the energy is people. ....... Speaking of rocket science, it is not a secret that "human error" is also what caused the space shuttle challenger to blow up with humans on board, while being watched by nearly every school child in America. ....... The reality is that an error of this scale can get as far as it did it suggests many people in error - importantly a failure to understand how to build an effective organization. ........ The P related variables precede all profits (past innovations), all innovation (future profits), and all sources of destruction (wasted value). Examine any great success or any great failure carefully and you will always see it. Error is caused by a lack of awareness and responsiveness to something, which until instructed otherwise, is not the machines jobs to identify. Humans are responsible for identifying customer changes, competition changes, constraint changes, constraints and other conditions. That's what humans are designed for. It is what we are good at. ........ You aimed for the moon and hurtled into outer space. Total and utter fail. ........ but there is an equation. We ignored it and we shipped. ....... What caused de-activation in this, or any case, can be found through a simple recursive exploration of four variables, which can be measured on team by team basis, compared, related to outcomes, and trended. It consists of looking for the presence or absence of four simultaneous minimum conditions: a.) alignment on customer value, b.) motivation, c.) capability, and d.) support. You cannot actually spot the error with this equation, but you can spot unactivated human sensors, whose job it is. Unactivated human sensors is what produces all business failures.

An Anti-Valentine from Peter Drucker to HR Plus ca change. A french exclamation used to express resigned acknowledgment of the fundamental immutability of human nature and institutions. ....... He wrote, “the constant worry of all personal administrators is their inability to prove that they are making a contribution to the enterprise. Their preoccupation is with the search for a gimmick that will impress their management associates. Their persistent complaint is that they lack status.” ......... He added a joke that personal management has been described as “an amalgamation of all those things that do not deal with the work of people and that are not management.” ....... But the two most important features, the organization of work, and the organization of people that do work, he said, were generally avoided. ....... the personnel role assumed that people did not want to work ....... gimmicks. Family-friendly policies, 360 degree assessment, employee assistance programs, mentoring, and benchmarking are just few the process in vogue. ......... Human Resources was about sweating the most valuable assets of the company. It still is. ........ The alphabet was impractical unless letters resembled into pronounceable words that had their own sounds. ....... He decided that planning - a vital part of management - did not need to be carried out by some designated manager. It could be achieved by workers themselves if they were given the necessary information. ......... The railroad managers did not need an HR assistant to explain to them the theory of empowerment. They simply sat down with employees and listened to their ideas. “We have overwhelming evidence that there is actually better planning if the man who does the work first responsibly participates in the planning” ........ Drucker's writings was illuminating but subversive. Personnel management, he said was “insolvent,” Personnel preferring to ignore “the frozen assets” of scientific management and human relations in favor of “techniques and gadgets”. Perhaps he bruised too many egos, not only those in personnel management, but also those in general management. After all, he had written that “many workers of tomorrow may have to be able to do more planning than a good many people who call themselves managers today are capable of.” .

Making Sense of HR Metrics 50 general hires in a time period of modest growth represent one thing, 50 sales producing hires in a time period of rapid market expansion and conquest represent something else entirely. .

People Analyst
People Analytics For Dummies Lead with People Data
On Amazon

Maximize performance with better data

Developing a successful workforce requires more than a gut check. Data can help guide your decisions on everything from where to seat a team to optimizing production processes to engaging with your employees in ways that ring true to them.

People analytics is the study of your number one business asset—your people—and this book shows you how to collect data, analyze that data, and then apply your findings to create a happier and more engaged workforce.

Start a people analytics project Work with qualitative data Collect data via communications Find the right tools and approach for analyzing data.

If your organization is ready to better understand why high performers leave, why one department has more personnel issues than another, and why employees violate, People Analytics For Dummies makes it easier.

How to Game the Best Company to Work For Awards This is continued from a "Gloves Off Friday Post" by Mike West on Linkedin Pulse here: How the Best Company Award is Wrong .

People Analytics For Dummies Mike West was the founder of People Analytics at Merck, PetSmart, Google, Children's Health Dallas and VMWare before starting his own firm, PeopleAnalyst, LLC. He brings unique perspective to the field and motivation to help smaller organizations stand up to and outmaneuver giants, like Google, by using data to find more focus, agility and speed in People Operations.

Making Sense of HR Metrics
Attraction: Quantifying Talent Acquisition
Estimating Employee Lifetime Value
Introducing People Analytics
How you arrive at good people
What I know about Employee Surveys - 30 Ideas - by Mike West
Measuring your fuzzy leadership ideas with surveys
Some meandering thoughts on the evolution of performance management at Google, with implications for humanity
A new, humanistic organization-centered congruence philosophy of people analytics





Corporate culture is the operating system of a company. No company achieved greatness without it. Six core values of that corporate culture are: (1) Work Hard (2) Play By The Rules (3) Innovate (4) Treat People With Respect (5) Communicate and (6) Serve.
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