Monday, September 17, 2012
Facebook's Search Option
Zuck did mention search at Disrupt but in a way I liked. I think Facebook is well positioned to do full blown search.
The Facebook Search Engine
Facebook Could Do Well In Search
Facebook’s embedded option
- Developing an external ad network
- Monetizing paid search
- Entering China
Of the three options, search is clearly the most interesting. An external ad network is inevitable. Google proved this model with Adsense...... Facebook’s traffic is so great now that an external ad network might increase their revenues by 2x or so .... The only (known) models that deliver RPMs high enough to compete with Google are search, payments, and e-commerce.
Related articles
- Survey Suggests Facebook Search Engine Could Instantly Grab 22% Market Share
- The Second Wave of Display: Math and Science Rule the Day
- Facebook Has Passed The Tipping Point in Brand Advertising
- With 1B queries a day, Zuck says Facebook search is "a big opportunity"
- Why Silicon Valley and Wall Street See Facebook So Differently
- Paid Search Spending Ends 2010 With Strong Growth in APAC and EMEA
- Zuckerberg On Search: "At Some Point, We'll Do It" & Be "Uniquely Positioned"
- Facebook Is Clearly Planning On Trying To Destroy Google With Its Own Search Engine (FB, GOOG)
- Zuckerberg: No Facebook Phone, Confirms Search Engine
- Mark Zuckerberg Says Facebook Will Do Search
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