“It is usually the case that people gravitate to services that match their interests and their needs. Some of the more popular subjects on Pinterest are likely to be especially interesting to women, such as food, fashion, interior decorating and design,” said Lee Rainie, Director of the Pew Internet & American Life Project, and co-author of the study....... Food is the fastest growing category on Pinterest and generates the most repins...... To put Pinterest’s user base into perspective, Pew researchers found that 66% of U.S. adults are on Facebook, 20% are on LinkedIn, and 16% are on Twitter. Pinterest has surpassed Tumblr, which is used by 5% of U.S. adults. Instagram has also developed a sizable user base, with 12% of all adults now using the mobile photo-sharing app.
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