Tuesday, July 17, 2012

Marissa Mayer: Captain Of The Ship

Marissa Mayer
Marissa Mayer (Photo credit: jdlasica)
Everyone and their cousin is giving her advice. I might be running late by about 12 hours, but here goes.

  1. Go slim by 5,000 to 10,000. The faster it is done, better for morale. Cut jobs. Slice and dice. Be done with it. 
  2. If you are not number one or two, exit the category. This is coming straight from Jack Welch. He knew. 
  3. Take Yahoo Mail to a whole new level. Reimagine it. 
  4. Yahoo News is good news. Build community around it. 
  5. Go big on mobile. Go big on local. You would know. 
  6. Yahoo has a big future in Big Data, the next big thing. This might be one rare way to bring sexiness back to Yahoo. It has hundreds of millions of loyal monthly users, and it collects data on them. Make use of it. This is the oil beneath the sand. 
  7. PR is important. Show up for the key events in the industry and talk your talk. You can be a good mascot. Marissa Mayer's got the sexy down pat. Infuse Yahoo with it, inside and out. 
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Monday, July 16, 2012

Mayer Shoots For Yahoo, Google Stock Drops

Marissa Mayer
Marissa Mayer (Photo credit: Wikipedia)
It has been heard over the grapevine that Google CEO Larry Page - who is not in the habit of reading news four times a day like the rest of us - was taken aback when he received a text alert on his Google Nexus phone - yeah, he is still on Nexus 1.0 - that the Google stock had nosedived. At first he thought the market was reacting to his long sick leave. But that was days ago, he said to Sergey Brin.

When Sergey Brin - who does read news four times a day - gently apprised him that maybe it was something to do with Marissa Mayer.

"What did Marissa do?" Larry Page asked.

Sergey Brin found himself at a loss for words. He did not quite know how to put it. But before Page took wild guesses, Brin volunteered.

"She left," he whispered.

"To launch a startup? How could she? Who did she take with her? What space is she looking at? I hope not local.... Did she tell you? How long have you known this?"

"It is all over TechMeme, Larry," Sergey whispered.