Monday, July 16, 2012

A Marissa Mayer Spike In Traffic


Yahoo appointed Mayer CEO, and a lot of people googled up her name. Some of them were lead to a 2010 blog post of mine on Mayer. And this blog got a spike in traffic.
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Mayer As Chief Yahoo: Surprising And Exciting

SAN FRANCISCO - SEPTEMBER 08:  Google Vice Pre...
SAN FRANCISCO - SEPTEMBER 08: Google Vice President of Search Product and User Experience Marissa Mayer speaks during an announcement September 8, 2010 in San Francisco, California. Google announced the launch of Google Instant, a faster version of Google search that streams results live as you type your query. (Image credit: Getty Images via @daylife)
New York Times: Google’s Marissa Mayer Tapped as Yahoo’s Chief

This is surprising and exciting. I guess Yahoo does not have to pretend it is a media company and it can now go back to being a technology company. Yahoo still has a lot of visitors that come back month after month. At some level it never really went away.

It can play for a strong number two position in some key areas. And with its resources it should be able to attract the talent to innovate.
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