Sunday, January 22, 2012

The Solution Is Tech Heavy, Data Heavy

Hollywood Might Not Get Killed, Any More Than Silicon Valley Might
What Price A Movie?
MegaUpload, SOPA, PIPA
SOPA Went Down
SOPA Has Egg In The Face
SOPA Is So Going Down



TV ads are not as effective as Google ads. On TV you could be showing me beer ads and I don't even drink beer. But you are hoping many of the million people who got bombarded do.

When I search for beer on Google and you show me beer ads, that is way more effective. You already know I am interested in beer. TV ads not as effective. Search ads more effective. Social ads even more effective. You are more likely to buy something a friend bought and recommends. The engagement on Twitter for ads is more than on the Google platform.

Big Data ads should be 10 or more times more effective than even social ads. And at that point the freemium model really takes off. All you want as content people is people's attention. You don't want their money, at least not directly. I think that is the real solution to the piracy problem.

Fred Wilson: A Post PIPA Post
Clay Shirky: Pick up the pitchforks: David Pogue underestimates Hollywood
O'Reilly Radar: The week the web changed Washington

Saturday, January 21, 2012

Hollywood Might Not Get Killed, Any More Than Silicon Valley Might

Paul Graham: Kill Hollywood
SOPA brought it to our attention that Hollywood is dying .... What's going to kill movies and TV is what's already killing them: better ways to entertain people.


Technically speaking Silicon Valley could be anywhere, the magic that happens in Silicon Valley could be replicated anywhere. But instead of Silicon Valley getting parceled out, what has happened is Silicon Valley has gone on to do the next big things like clean tech. It is amazing to me how many of the new energy companies are based in California.

I guess geography matters. It takes some time to build that optimum ecosystem. People meeting people in person is magic. You can't take that over to Skype or a Google Hangout.

I mean, I am a huge fan of Hollywood. I love watching movies. And I think there is a magic happening in Hollywood that is not going away any time soon. As far as the production of movies goes, they have nailed it.

Silicon Valley has staying power. Hollywood has staying power. But innovation and creation will get replicated across the country and across the world. I hope the movie houses adopt to the Internet better. And I think it will end up happening one way or the other. But something tells me it will not be a smooth ride. There's just something in the nature of change. Disruptions by definition are not smooth.

In the far future good movies could come out of anywhere, and could be seen anywhere. Hollywood could end up a rust town. As could Silicon Valley, theoretically speaking.

Movies have their place in the grand scheme of things. And software will not take that place. Although it is hard to imagine a future where software is not key to every single aspect of movie creation and distribution.

What Price A Movie?
MegaUpload, SOPA, PIPA
SOPA Went Down

We need a new generation of movie production and distribution companies. Just like we need a new generation of finance companies.