The social graph I have had in mind for FoodSpotting has been more the Color kind than the Facebook kind. FoodSpotting could be an amazing force for peace. And I don't feel like I am exaggerating. I do mean to talk geopolitics.
The Color Social Graph Might Work Better For Books, Movies, Music
Twitter ---> Instagram ---> FoodSpotting
But if I were FoodSpotting, this would be a wake up call to me. The brain behind Nosh was the same brain behind what today is Google Voice. The guy sure has the tech chops. And he is trying to fork into the FoodSpotting space from the Instagram paradigm. But he has already exhibited some major vision level blind spots. The name Firespotter borrows half the body from the name FoodSpotting. Thief!