Zappos

(Source: Business Insider)

Self-Serve Makes Sense For GroupOn, Also FourSquare

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Yipit: Groupon Reveals Its Future Lies In Self-Serve: “Groupon Stores is a place where your favorite, local businesses can sign up, create a store page, and post deals at anytime for you to see. Welcome to the future of Groupon.” ..... if self-serve can dramitically increase the number of available offers then personalization should improve..... Receiving offers is already one of the leading reasons for consumers to follow businesses on Facebook and Twitter