Wednesday, October 13, 2010

Offshoring The Wind Harvesting: Google Wind

Vestas wind turbine, Dithmarschen.Image via Wikipedia
Christian Science Monitor: Will Google wind power project harm wildlife? Depends on location.: The mid-Atlantic venture would position wind turbines at least 12 to 15 miles offshore, which means they would not be easily visible from land. ..... 6,000 megawatts .... equivalent to five nuclear power plants .... “It is so much better than each of the wind generators building their own transmission lines all over the seabed.”
Nokia did not start out a cellphone company. Nokia as a company has gone through many incarnations, in fact so many that its founders will not be able to recognize the Nokia of today. Google might have started out as a search engine, but these forays far and wide are welcome. This not only makes corporate sense, but this is also Google being a good citizen. This is Google turning Don't Be Evil into an active verb.
Wall Street Journal: Google’s Wind Project Got Lift From Vail Ski Trip: a planned giant wind farm designed to run 350 miles along the Eastern seaboard .... laying undersea cables to connect the wind turbines to electrical grids on land ..... 1,200 to 2,000 wind turbines
Google Earth. Google TV. Google Car. Google Wind. I say bring it on.
Google Blog: The wind cries transmission: offers a solid financial return ..... both good business and good for the environment ..... equivalent to 60% of the wind energy that was installed in the entire country last year ..... superhighway for clean energy. .... stronger and steadier winds offshore. .... Mid-Atlantic region ..... offers more than 60,000 MW of offshore wind potential in relatively shallow waters that extend miles out to sea. .....

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Marissa Mayer: Location, Local

Over the years Marissa Mayer has been more visible than Google's two founders. She is a delight. She wears the rare top female engineer hat effortlessly, cheerfully. But this move is not just about one person, however visible, or one company, however big, even as big as Google.
Bloomberg: Google Executive Marissa Mayer Takes New Role in Location, Local Services: “Marissa has made an amazing contribution on search over the last decade, and we’re excited about her input in this new area in the decade ahead,” the company said.
Location is hot and heavy. Local is hot and heavy. Ends up most people don't travel. The local is important. The here and now is important. Guess what, the here and now is important also to those who do travel.

The coming years belong to the smartphone, and there location is the starting point of the experience. And what is location about but local bars and eateries and the like?



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