Thursday, September 10, 2009

Google, Micropayments, And Online Newspapers

Google's proposal to the Newspaper Association of America

This article has been making the rounds this morning among some of my friends: Google developing a micropayment platform and pitching newspapers: “‘Open’ need not mean free”.

This truly is the wild wild west.

Image representing Google Checkout as depicted...Image via CrunchBase


Noone really has a clue. Newspapers are imploding left and right. News is more important than ever before. But newspapers are not? Journalists are not? Many people don't know how to square that circle.

Companies need focus. That is why Cisco outsources its manufacturing. And big companies don't necessarily do well in every little venture they paddle into. But Google is Google, and Google Checkout has been a minor hit, although, it has to be noted, in the aftermath of Google Checkout PayPal has only grown.

But micropayments, I believe, are a tougher nut to crack. PayPal did not show up in

Image representing PayPal as depicted in Crunc...Image via CrunchBase

the face of an imploding industry. It simply showed up.

Will people pay? Even small amounts? Will ads carry the day on their own? I don't know. I don't know anyone does.

We sure will see a lot of creative destruction in the space over the next few years.

My PayCheckr team has as good a chance as any, and I am sure there will be several players in the space.

(Disclaimer: I sit on the PayCheckr Board, and am a small part owner.)

Netizen: The First Blog To Place The PayCheckr Button
The PayCheckr Promise
PayCheckr Potential
PayCheckr: Bringing Money Into Blogging?
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Tuesday, September 08, 2009

Jay Leno Should Go On YouTube

Jay Leno: It's Not the Tonight Show. It's, Um, the Ten-ight Show Time 9/15 Everyone's asking how well Jay will compete against CSI. I wonder if his biggest rival, in the long run, isn't YouTube.

Jay Gets Bigger, NBC Gets Smaller
Leno to America: Goodbye! I’m Not Going Anywhere!
Jay Leno Is the Future of TV. Seriously Time The show could be a footnote, or it could make its host bigger than ever. But either way, the small screen is only getting smaller.
Comedy is not going anywhere. And Jay is funny as hell. What is being challenged is the business of television, the business of comedy on television. Jay could adapt to the business.

I say go on YouTube, produce one, and two and five minute clips. Embed ads in them. And produce a ton of the embeddable material: a Jay Leno joke on every conceivable topic that you can embed into your blog or website.

There would be a basic fee for the ads, and then a recurring fee based on how many times that particular clip got viewed.

I bet he would make more this way than doing his hourly thing on NBC.

I am suggesting ultimate fragmentation to a guy who many consider a holdover from the era of mass media. He might not like it.

New York Times, Don't Die, Live
All Books Need To Go Digital

http://twitter.com/paramendra/status/3771376873



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