Netizen

Tuesday, February 17, 2009

TCC: Twitter Community College

(This used to be a Google blog. Now it seems to have become a Twitter blog. It looks like it: Twitter Tips: It's A Bird, It's A Bird.)

In my last post I said I wanted to follow around 100 people, and now I find myself following 237, and I am not complaining.

This article jolted my apple cart: Twitter Professors: 18 People to Follow for a Real Time Education. I immediately proceeded to follow all 18. Then I realized this list had a media bias, as in this was like the Media Department at the TCC, for the most part. So I googled up the "top techies to follow on Twitter" and came up with a wonderful list: The 10 best techies worth following on Twitter | Between the Lines....

After all that school work, it was time for a coffee break, so I went ahead to this list: New York Top 1,000 Tweets. I decided to follow many of the attractive women on the list. Women are more likely to respond back on Twitter than on Facebook or Plenty Of Fish, I think. On Facebook, it is like, oh no, I don't even know this guy. On Plenty Of Fish, it is like, do I want to spend the rest of my life with this guy? I don't think so. On Twitter there is none of that pressure. And so people talk. Women talk. Not all of them. But a few.

If you can find great people to follow, Twitter becomes a whole different experience.

Let me go ahead and list the people from the first two lists.

Twitter Professors: 18 People to Follow for a Real Time Education

The 10 best techies worth following on Twitter

Harry McCracken (Editor of Technologizer)
Padmasree Warrior (CTO at Cisco Systems)
Dave Zatz (Digital lifestyle writer)
Rafe Needleman (Editor of Webware)
Jason Snell (Editorial Director of Macworld)
Charlene Li (Author and thought leader)
Lance Ulanoff (Editor in Chief of PCMag)
Jeremiah Owyang (Analyst, Forrester Research)
Paul Thurrott (Founder, Windows Supersite)
Rob Enderle (Analyst, Enderle Group)

And then there is a B list.

Ina Fried - News.com reporter
Abbie Lundberg - Former editor of CIO magazine
Matt Cutts - Google engineer
Danah Boyd - Academic/researcher in new media
Ryan Block - Former editor of Engadget
John C Dvorak - Legendary tech pundit
Tom Merritt - Host of Buzz Out Loud
Guy Kawasaki - Venture Capitalist
Sarah Lacy - Silicon Valley writer/reporter
Michael Arrington - TechCrunch founder/blogger
Sascha Segan - Mobile writer for PCMag
Veronica Belmont - Revision 3 host
Leo Laporte - Host of This Week in Tech
Molly Wood - CNET TV host
Om Malik - Founder of GigaOm
Natali Del Conte - CNET TV host
Jason Calacanis - Founder of Mahalo
Robert Scoble - Fast Company blogger
Kevin Rose - Founder of Digg

Shift Happens

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Thursday, February 12, 2009

Twitter Tips: It's A Bird, It's A Bird

"What am I doing? I am talking to an empty telephone, because there was a dead man at the end of this fucking line!"

- Robert De Niro in Heat.

thinking about connections
120 is the New 140: How to Build Relationships on Twitter
Looking for Mr. Goodtweet: How to Pick Up Followers on Twitter
My First 7 Days on Twitter
Facebook, Twitter, and Blogs - the big three Right now, Facebook, Twitter, and YouTube are where it's at. Add a blog to the equation and you have the complete solution for communication with the maximum number of people.

I have been on Twitter only a few weeks (I Get Twitter), so I don't claim to be an authority, but my hunch is that Twitter is all things to all people. It is what you make it. But I think it is obvious Twitter is a fundamental internet application. Google became a verb because search is the ultimate fundamental internet application. Email is a fundamental internet application. News is basic. Facebook is a fundamental internet application. Twitter is the new kid on the block. It is basic, it is fundamental. It will catch on. It will stick around.

There can't be tips. There are no tips for search. There are no tips for how to use your Facebook account. I think the same is true for Twitter. There are no tips, really. But I wish to share a few that work for me, and I suspect might work for a few others like me. But I make no claim to universal appeal. There is no such thing. On Twitter you create the ultimate niche.

But as to tips, these work for me.

(1) Become A User, Not An Addict, But Do Become A User

I can see how easy it is to get carried away. You get a few hundred followers, or even a hundred, and you can fall in the trap of thinking you are finally the celebrity you always deserved to be, but until now it had been the world's loss to not have discovered you. Use Twitter in moderation. This is like having an email account. You are not on email all day.

But knowledge workers are on email all day. And many people have successfully integrated Twitter into what they do. Twitter is how they broadcast themselves to the world. And many of them have followers in the tens of thousands. They are not addicts, they are avid users.

(2) Be Yourself

Guy Kawasaki is the number one name on Twitter but I am suspicious of his number one advice, which is, follow everyone who follows you. Then, what's the point? I don't think he follows 50,000 people. But he follows 50,000 people in hopes 50,000 people will follow him. And many do, and all the glory to them, and I am one. He usually posts links to news items that often look interesting, and sometimes I click through. But Kawasaki has a website to promote and he has a brand name to establish: his name. And so follow as many people as you can if you share his goals. Why not? But if your Twitter account is like your email account to you, then don't.

(3) Take It Easy

Only follow people you intend to follow, people you know, people who are famous. Unfollow people you no longer wish to follow. And don't worry about how many people follow you. If they want to, they will. Glory is not in the numbers. Few is not bad. Many is not necessarily good. There are zombie followers who add you in hopes you will add them and it will look like they have a lot of followers, but who don't really "follow" you. They don't read a word of what you have to say.

(4) Respect Your Followers

Imagine your followers as people genuinely interested in what you are doing, what you might be reading. Let your personality shine through your Twitter posts. If you link to a lot of news on Africa, I am going to think you are really into Africa. And if you really are, that helps me get to know you better, if I am someone interested in getting to know you better.

(5) Don't Feel Obliged

It is okay to not tweet every day, it is okay to not tweet every hour. Pace yourself. And it is okay to put out 30 tweets in an hour. Too. You decide. Don't feel obliged.

(6) Celebrity Tweets

I like the Kevin Rose model. He founded Digg. That makes him a celebrity. He has over 100,000 followers, but he follows only about 100, and he posts sparingly. On the other hand you have the CEO of Mashable, he posts several per hour, all day. But then it is because he mostly posts links to his own website. And that is good too. That does not make him a fake.

I also want to end up with 100,000 followers, but I want that to happen because my tech startup became a grand success. And I want to post more often than Kevin Rose, and less often than Mashable. And I only wish to follow people I really wish to follow, and so I wish to keep that number as close to 100 as possible. I have no desire to "follow" 50,000 people. I don't think that is humanly possible.

How not to scare away a celebrity? Mitch Kapor started following me within days of my showing up at the site and he only follows a few hundred, so I knew it was genuine, but I celebrated the event in a grand way, and then he was no longer following me: Mitch Kapor Now Following Me On Twitter.

http://twitter.com/paramendra/statuses/1204544455

Twitter Enterprise

A business model for Twitter: Pay up | Outside the Lines - CNET News
The three business models that make Twitter a billion-dollar...
11 Business Plans For Twitter

I think Twitter is going to make a ton of money. There are people who have ridiculed it as a site that is hot, but guess what, it is not making any money. Google did not make any money for years and years, but anyone who used Google in the early years, or most people, they could tell it was a great application.

The way for Twitter to make big bucks is by having a Twitter, and another Twitter Enterprise that big brand names pay for, that has a greater number of functionalities.

Pages

Tuesday, February 17, 2009

TCC: Twitter Community College

Thursday, February 12, 2009

Twitter Tips: It's A Bird, It's A Bird