Monday, May 20, 2013

Ingress: L8 Farms: Getting 8 People To Show Up



Level 8 farms are clearly superior to L7 farms. Although you need only three L8 agents to build a L7 farm, you need eight L8 agents to build a L8 farm. And you might not have 8 local L8 agents in your area. So you need to help each other level up fast. And even if you have them, you might not know each other. You might know each other, but not everybody might know everyone else. Or it might be hard to get them all together. That is where the Ingress twin Google Plus comes into the picture. Google Plus is the necessary alternate app to the Ingress experience. You can't have all the fun with only the Ingress app. Although it is possible to overdo Google Plus and make it get in the way of the Ingress experience. There is overkill.

L8 farms are so important that it is my claim the team that organizes more L8 farms in a given territory is going to dominate that territory. That one metric alone can be the deciding factor.

People who play the game are aware of the importance of L7 and L8 farms. And so there is a constant attempt to bring down the other team's L7 and L8 farms. There are top agents in New York City on both sides who specialize in bringing down L7 and L8 farms. The idea is to deprive the other team of high level ammo. There is a certain thrill to showing up to take down a farm. You usually end up having beer with those agents on the other side whose attempt you just foiled.

L7 farms are trickier. It is possible there are three local L8 agents in one location. The attacking agent might have to travel. But how much traveling can you do? There are some parts of the city that boast of near permanent L7 farms.
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Ingress Suggestion: Portal Enhancements



I think more incentives should be added to portal ownership.

One would be the concept of collecting rent. So for every day you own a portal you collect maybe 10 points. That would also increase the velocity of the game in that you want to take back a portal before those 24 hours are up. There are players who nurture about a dozen portals or two that are close to where they leave. I think they should be rewarded for keeping those going. Or even 20 points per day. So 10 portals at 20 points per day would bring you a cool 200 points, which is not a whole lot, but it is something. It would make remote recharging more rewarding. And as more portals are added this would make it less likely that portals go out of use and decay.

Another would be the concept of portal history. When you collect a key for a portal it would also have a section that gives you a history of all agents who have owned that portal in that portal's entire history, time stamped.

These two enhancements would make portal ownership more rewarding, and more people would go for it.
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Tumblr Monetization: Sell To Yahoo

Image representing David Karp as depicted in C...
Image by Matthew Buchanan / Flickr via CrunchBase
You have to be crazy about Tumblr to truly understand its appeal. It is half way there between Blogger/Wordpress and Twitter and, to its hard core users, more fulfilling than both. You can't amass a huge audience and not be able to monetize it. But this sale to Yahoo means monetization can wait some more.

Marissa Mayer failed to buy FourSquare as a Google executive, but she has managed to buy Tumblr as the Yahoo Chief. Both are companies that have helped put New York City on the tech map.

Last I met David Karp was during Social Media Week. This validation is well deserved. Now Karp and team get to nurture the local tech ecosystem some. I am assuming the Tumblr team will stay put in the city. I don't think it wants to wear "f----g Dropbox T-shirts!"

Karp, I have a clean energy idea that I need some seed money for. Are you in? :)

The billion Yahoo paid it will get back in the stock market reward to the Yahoo stock from the cool factor from Tumblr to the Yahoo brand. So basically this web property has been had for free. It is win win. This is also a strong signal to young and happening tech entrepreneurs that Yahoo is a brand that can be trusted with sexy acquisitions. That is worth at least another billion.

Fred Wilson must be very happy. You couldn't get near that guy without him gushing about David Karp at least once. Now you have concrete proof what it was all about.

David Karp showing up at Yahoo is like Arianna Huffington showing up at AOL, only I don't think Karp will outshine Mayer. She is a hotshot herself, very much so.

Yahoo buying Tumblr for $1.1 billion, vows not to screw it up
The deal is expected to increase Yahoo's audience by 50 percent. ..... Shares of Yahoo rose in early trading on Monday but quickly gave up those gains and were little changed at $26.54. Through Friday's close, they had risen 70 percent since Mayer became CEO. ..... David Karp, 26, who founded Tumblr in 2007 and will remain CEO. ...... Karp, a self-taught programmer who left high school in favor of home schooling ..... his take in the billion-dollar sale would top $200 million. .... "There are a lot of rich people in the world. There are very few people who have the privilege of getting to invent things that billions of people use," he said.
Update: I think Karp will buy a plane.
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Thursday, May 16, 2013

Ingress: L8 Farm Types

The Unisphere, built for the 1964 New York Wor...
The Unisphere, built for the 1964 New York World's Fair, in Flushing Meadows Corona Park, Queens, New York City (Photo credit: Wikipedia)
I don't think there is one right way to do it. Two things are for sure: it takes eight L8 agents coming together, and the L8 portals are targeted very, very fast.

You pick a time, you pick a place, and you collect the RSVPs. 10 is the safer number. And you maintain silence. All this is common sense. If your location is remote enough, maybe they will not come. But then it is harder to get your agents to go to that remote location as well. It cuts both ways. An odd time like 3 AM might work better -- and I have been to those -- but then again it is harder to get your agents to show up at such odd times as well.

Ideally you want to hack to burnout. It might cost you one L8 resonator per portal, but then you get back about five L8 resonators and five L8 bursters from each such portal. The good part is after agents are loaded they feel compelled to go out there and do some damage. Doing L8 farm events -- and that alone -- might be the top act of a team if the idea is to dominate a territory.

Of course more portals are better. 20 portals are better than 10. 30 portals would be a bonanza. You have to factor in the response time. In Manhattan the response time has been anywhere from 40 minutes to 10 minutes. Sometimes the attacking agent has showed up before the L8 farm even took shape! Because after a few times you kind of know the times and venues. They become predictable to an extent.

There is the thrill of taking down a L8 farm. It is an experience.

Even in New York City there are not enough active, organized agents to make complex events possible. But I organized a L8 farm at the Flushing Meadows Corona Park that just so happened to coincide with an inter-faction event in Bryant Park and I actively sent out a L7 agent to keep a local green agent -- currently the King of Queens -- engaged in battle on his home turf. So we created two distractions, one by accident, another on purpose. I managed two burnouts of half the portals that day.

I like the idea of involving L7 agents in the fightback. It is possible to have enough agents waiting who will keep recharging. In return they get rewarded with L7 bursters. It is not the ideas that are lacking. It's just that there are not enough active, organized agents. And if you can manage a burnout, you don't really care if the L8 portals get taken down, as they surely will.
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Ingress: Team? What Team?

Dutch F-16 Demo
Dutch F-16 Demo (Photo credit: Wikipedia)
There are hundreds of people who have signed up to play Ingress in New York City over the months. Of those less than 200 have signed up for this or that G+ group on both teams combined. Of those less than two dozen are active in both the game and on G+. The blue team is slightly ahead and does more L8 farm events. The green team mostly does L7 events.

My point being the vast majority of Ingress players act solo. Even those hard core ones who meet to create their L8 and L7 farms mostly act solo. They might meet for some farming, but mostly they go out to play solo.

You can think this is about territory but this really is an AP (Action Points) game. A lot of L8 agents will tell you it is not about AP anymore. And what they mean is there is no Level 9. But strictly speaking it is about AP. It is about fun, and it is about AP. If your idea of fun is playing solo, that is your game. If your idea of fun is teaming up and doing events together, that is your game.

But there really is no team. The global score keeping makes it even less so. Vaguely speaking you do choose one of the two teams. But actual teams that have coalesced are not necessarily essential to the gaming experience.

I do think the game is more fun through the team experience, but with the right kind of team. Many team types are possible.

In New York City currently blue is the slightly more dominant team, but the top agent in the city is on the green side, and by a wide margin too. Actually both of the top two agents are on the green side. And I think that is not accidental. Perhaps that top agent needs to belong to the team that is not dominant. It goes together.

The majority of agents are free agents. Even the tiny minority of agents who are part of loosely organized teams spend much of their game time in solo action. That makes team a rather vague, unessential concept in the scheme of things.

But when there are 10 times more people playing the game, and there are many types of teams moving around trying to put together spectacular events the game is going to be more fun.
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