Google Game Could Be Augmented Reality's First Killer App
Ingress ... will give the company even more information about your current location. ...... Ingress’s world is one in which the discovery of so-called “exotic matter” has split the population into two groups: the Enlightened, who want to learn how to harness the power of this energy, and the Resistance, who, well, resist this change. Players pick a side, and then walk around their city, collecting exotic matter to keep scanners charged and taking control of exotic-matter-exuding portals in order to capture more land for their team...... what it suggests about Google’s future plans, which seem to revolve around finding new ways to extend its reach from the browser on your laptop to the devices you carry with you at all times. The goal makes plenty of sense when you consider that traditional online advertising—Google’s bread and butter—could eventually be eclipsed by mobile, location-based advertising. ...... Portals are found in public places—in San Francisco, where I was playing, this includes city landmarks such as museums, statues, and murals. Resistance portals are blue, Enlightened ones are green, and there are also some gray ones out there that remain unclaimed.
