Thursday, July 26, 2012

But It's An Ad

William Shakespeare
Cover of William Shakespeare
For Foursquare, It’s Not an Ad, It’s a Promoted Update
a Promoted Update from the Dos Caminos restaurant, part of BR Guest, could feature “an offer for a secret omelet that only Foursquare users can get”
What's in a name? That which we call a rose - Shakespeare Quotes
Juliet:
"What's in a name? That which we call a rose
By any other name would smell as sweet."

Romeo and Juliet (II, ii, 1-2)
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A Lot Riding On Windows 8 For Microsoft

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A lot is riding for Microsoft with Windows 8. Overall I think it is going to be a milestone for them. Whether or not it will bring the so called "lost decade" to an end is for the market to tell.

PC World: 5 Things Windows 8 Can Learn from OS X Mountain Lion
Note that Windows 8 is a complete overhaul, while Mountain Lion is more of a refinement. Yet the Apple update adds lots of new features that would fit in nicely on Microsoft's OS. ...... In Windows 8, voice dictation is available as an accessibility feature, and as such, it's buried behind several menus and not intended for general use....... Mountain Lion makes voice dictation easy to use from any application--you just press the Function key twice, and start talking.
Valve's Gabe Newell: Windows 8 is a "catastrophe"
Microsoft has a lot of ambition with Windows 8, and with a complete interface overhaul and functionality up the wazoo, it does have a chance to make a splash...... The most distinct aspect of Windows 8 is what's known as the "Metro UI," which allows users to have complete customization on their home page, including widgets, RSS readers, weather information, date/time, etc...... since this is such a revolutionary new platform, Microsoft wants to scrap out all remnants of the "old-school" look and feel. Instead of a Start bar, hovering your mouse over that corner of the screen will allow you to swap between the Metro UI and the traditional desktop. For the mobile version of Windows 8, the Metro UI will be the default interface.

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Details

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Seth Godin: Feet on the street
The complement to the brilliant strategy is the thankless work of lower-leverage detail...... An organization with feet on the street and alert and regular attention to detail can build more trust and develop better relationships than one that hits and runs.
There are good habits, and there are bad habits. Seth Godin in this blog post talks of some good habits to acquire. Little things like writing thank you notes.
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Twitter Goes Hollywood

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Twitter, Hollywood Working on In-Stream Video Series
the possibility of launching several original video series via Twitter ..... the show could live on a standalone Twitter page similar to the events page that Twitter launched in partnership with Nascar in June, although the series’ page would more closely resemble a microsite in order to feature an expanded video player. Another possibility is that the series would be distributed within tweets—promoted, organic or pinned to a brand’s Twitter page—with users clicking to expand the tweet into a full-fledged video player. ..... With the potential series, Twitter is aiming to get big-budget advertisers on board, with sponsorship deals possibly running around $4 million. ..... theoretically user tweets would somehow influence the show as it airs
Old media does not go away. New media simply infiltrates that old media. And gives it a new life. This is interactivity taken to a whole new level. User tweets influencing the show as it airs is so Twitter.
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Wikipedia Bots

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Did you think it was only humans?

Meet the 'bots' that edit Wikipedia
"Wikipedia would be a shambles without bots" ..... English Wikipedia alone surpassed four million articles this month. It contains an estimated 2.5 billion words, equivalent to millions of pages, and it is 50 times larger than the Encyclopaedia Britannica. ..... The bots perform a wide range of editorial and administrative tasks that are tedious, repetitive and time-consuming but vital. .... The site was founded in 2001, and the next year, one called rambot created about 30,000 articles - at a rate of thousands per day - on individual towns in the US..... In 2008, another bot created thousands of tiny articles about asteroids, pulling a few items of data for each one from an online Nasa database.
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