NOLOH was conceived in the Spring of 2005 out of the frustration on the part of a talented young developer, Asher Snyder, who didn't know enough not to ask hard questions. After beating his head against a web programming challenge that would have been trivial in a desktop application Asher wondered, "How come writing Internet applications that have sophisticated user interfaces like desktop applications is so difficult?"
Hackers And Founders MeetUp: Amazing