If You Did Not Attend SXSW

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12 Brilliant Sketches Illustrate SXSW Keynotes

Jay Z

Via Gary Sharma

TechMeme Beats South By

Image via CrunchBaseSocial Media Week was a fulfilling experience for me. I did the LiveStream plus Twitter thing. I ended up going to only two events overall, I think. But I was otherwise immersed.

I had no desire to become the top global influencer of SXSW, but I did want the LiveStream experience. And I was going to tweet sum, populate the SXSW hashtag.

The first day was disappointing. SXSW does not seem to allow LiveStream. That is so short sighted. The thinking obviously is you pay close to a thousand bucks to show up for the panels and events and parties. You can't watch for free online. That is cable TV thinking, and we all know where cable TVs are headed.

I already knew from before the Kumbha Mela of tech started that hyperlocal connecting was going to be the winning theme. And as for celebrities, Robert Scoble goes everywhere, why only SXSW?

SXSW has not hit me so far. Granted I am holed up in NYC. But something tells me I am going to be in Austin for the first time next year, and, well, we will see.

If the idea is to get the pulse of the tech industry, TechMeme does a better job on a daily basis.

SXSW Live
GroupOn Did Not Launch At South By South West
South By South West
This South By South West Thing
SXSW: Not Going

TechMeme

Twitter ---> Instagram ---> FoodSpotting

Soraya Darabi on Good Morning America

The Next Web: Instagram and Foodspotting most popular iPhone apps at SXSW

Instagram Magic
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FoodSpotting Is The Next Instagram: that should be the rewording of my blog post from a long time ago: FoodSpotting Is The Next FourSquare.

Hack Of A Job

Solution: Don't use public wi-fi. Especially when you have half a million followers on Twitter. Use only secure wi-fi. Better still, carry your own. Carry one of those phones.

Ashton Kutcher's Twitter account was similarly hacked at TED. TED! Think about that. Some millionaire hacker must have did that.

Looks Like FoodSpotting Rocked Austin
Ashton Kutcher's Twitter account hacked | ZDNet

Looks Like FoodSpotting Rocked Austin

I am most definitely going to Austin next year. It's a done deal. A startup I have been rooting for - FoodSpotting - looks like had a field day Sunday. 4,000 showing up for one event: it is called the street smart way of becoming the number one event at the Kumbh Mela of tech. Were they the number one event? I don't know. But 4,000 is a large number, no matter how you measure it.

There were so many launches and relaunches this year at SXSW, this magic number - 4,000 people - alone gives FoodSpotting an edge. They get to go home and claim this year - SXSW 2011 - was FoodSpotting's year. If those 4,000 people downloaded the app as they munched, this is going to be the year the service crosses the 2-3 million download mark. Three million would be half way to FourSquare. Two million would be on par with Instagram.

SXSW: Not Going

Image via WikipediaI was on the phone with a friend earlier in the day. She is going to South By South West for the first time and she is excited. SXSW is in the air.

I have never bought a plane ticket in America. I guess she was trying to convince me to come along. I guess it is too late to sign up for panels and things. But you can go to the parties in the evenings, she said. They are free.

I get the impression South By South West is the Kumbh Mela of tech. More than 10,000 people show up. From all over the country.

Maybe next year. This year it's a pass.

GroupOn Did Not Launch At South By South West

Image via WikipediaGroupOn has grown like crazy. But it was not launched at South By South West. And I have an observation to make.

GroupOn has this very clear offline component to it. It has hired thousands of sales people. And its customer base is your very average person, the Walmart types. They want to save money. They want to save money on haircuts.

That is why you do not hear GroupOn and South By South West in one sentence. I never have. Because GroupOn's early adopters were not the kind of people who end up at South By South West.

Overall I feel good about South By South West. But I also have a word of caution for the crowd. You don't want to end up in some kind of an echo chamber where you are only hearing each other. It is possible to collect too many business cards. What are you going to do with them? Networking is a good thing overall, but too many business cards can also mean a lack of focus.

Like the Kayak.com CEO likes to say, I don't go to events.

South By South West