Asana Just Like Facebook

SAN FRANCISCO - NOVEMBER 15: Facebook founder and CEO Mark Zuckerberg speaks during a special event announcing a new Facebook email messaging system at the St. Regis Hotel on November 15, 2010 in San Francisco, California. Facebook will launch a new messaging system aimed at enhancing it's social media product to its 500 million users. (Image credit: Getty Images via @daylife)

Asana and Facebook have a few similarities.

For one, they share founders. Some of the early Facebook people are the top people at Asana. That's there.

And both seem to tackle similar problems. Facebook tackled one aspect of our inboxes. Asana is trying to tackle another aspect of our inboxes.

But the most glaring similarity to me is that both missed out on the mobile paradigm, and both will struggle with it.

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Asana's Inbox: Work Email

English: Low-resolution image of the Asana logo. (Photo credit: Wikipedia)

Announcing Inbox: A Step Towards A Post-Email World

Email is a 40-year-old technology designed to send electronic letters, yet we rely on it to communicate and coordinate nearly everything about our work. ..... Because anyone can add anything to our email inbox, it robs us of our sense of control. ..... Redundant meetings, tedious summary reports, endless streams of status updates, all replaced by the flow of Asana’s shared task list, with all the related thinking and documents right with each task. .... the biggest “work about work” time-sink of all: using email to stay on top of everything that has changed. .... Months later, if a new teammate wants to know how a decision was made, they can just search for that task, without needing to bug you to forward them the email chain. ..... Add yourself as a follower to exactly the set of tasks that you care about. If someone adds you to a thread and it’s no longer relevant, drop off in one click. ..... every read message is archived by default, making “inbox zero” the path of least resistance. ..... Since turning on Inbox for ourselves, we’ve seen over half our email disappear. Many of us have gone from checking email multiple times an hour to a couple times a day. ..... Business is ready to evolve to a post-email world. We believe Asana is the first credible post-email application.

Death to email! And meetings, too. Asana’s new inbox takes aim at “work about work”

fake-work .... a Utopia where email doesn’t exist. ..... “People spend an enormous amount of time in their inboxes, compulsively checking,” he said in an interview yesterday at Asana’s San Francisco HQ. “And it’s slow, distracting, and inefficient. It’s almost a counterproductivity tool.” ..... Asana Inbox is hot. Hot like an assassin who is killing every namby-pamby piece of B.S. in your corporate life and letting you get back to being a creative genius. ..... “It’s incredibly satisfying,” Rosenstein said. “You have a very real sense of clarity on what you’ve done, what everyone else is working on, how to get to your milestones, how far away you are from accomplishing your project… It makes you calmer and faster, and it emboldens you to take on even more ambitious projects in the future.” ..... “Email isn’t going away tomorrow… but it wasn’t designed for the coordination of complex tasks,” he said. “It’s the lowest common denominator, you can do anything poorly in email… ..... “Our meetings are not status meetings. They’re about talking about intellectually meaty design problems or product ideas. It’s stimulating, and it leaves the coordination to the robots.” ..... would transition him from a manager to a leader — inspiring, interacting, and doing the higher-order things that he really does enjoy.”

Asana tries to end email frustration with Inbox

a huge productivity suck: email .... Users subscribe to and unsubscribe from the feeds as they want to see them ..... betting that social networking tools transformed for the enterprise will not fill the bill. It claims big customers, including Facebook, Foursquare and Twitter, use the service to minimize extraneous meetings and to cut down on distractions. ..... “We don’t really see things like Yammer, SocialCast and Chatter as competitors but we also don’t see them as particularly useful. They just took something popular in the consumer space and ported them over, but research shows many people don’t see the value in them. We’re about a work graph, not the social graph,” Rosenstein said ..... Asana’s service is free for up to 30 users ..... a central column of new information flowing through, showing you all the activity happening with you and your colleagues ..... So if Peter Ha marked a task you assigned him as complete, you’ll know that he’s finished editing a guest post.

With New “Inbox” Feature, Asana Is Looking More Like That Email Slayer We’re All Longing For
Asana’s answer to email puts ‘inbox zero’ within easy reach

a few email chains, a handful of phone calls, one to two hours of meetings, and a dozen text messages later, you have a better but painful idea of what’s happening. The evolving state of the office and the increasing popularity of remote workers as well as the many, disparate pieces of technology we all use has complicated the matter intensely.

Asana’s Inbox a step towards ridding offices of “work about work”

"Each email is an isolated random string of text without any context" ..... All keystrokes happen in real-time on everybody's computer screen, just like in a Google Doc. ..... In fact, Facebook still manages internal operations using a custom version of Asana that Moskovitz and Rosenstein built while at the company. ..... Asana's Inbox looks like your Facebook News Feed, except without all the pictures, and without all the stuff that isn't deliberately shared with you. Inbox contains updates to tasks, comments, due date changes, and other status updates people would normally reserve for email...... So Asana has built a new communication client with tons of metadata, file storage, and organization tools, but the place most people are increasingly checking for work-related messages is on a smartphone. ..... "Mobile is the weakest part of the experience right now," Rosenstein admitted. "It's our top priority." Asana also isn't yet an email replacement because it's catered to team communication. Random one-to-one emails with cat picture attachments between friends don't yet have much of a place on the service, but Rosenstein says that the long term goal is to kill email entirely. "Email isn't going away tomorrow," he said. "It was originally designed to mimic the way the post office sends messages. We've only gotten by because it's the lowest possible denominator."

Related articles

• Asana Announces Inbox: Project Management Without The Fuss Of Managing Email

  ---

• The Root of the Problem: Asana Boldly Aims to Kill Email

  ---

• Death to email! And meetings, too. Asana's new inbox takes aim at "work about work"

  ---

• Asana Adds to Web-based Productivity Tool With New Asana Inbox

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• Asana tries to end email frustration with Inbox

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• Kick Email to the Curb and Get Things Done with Asana and Inbox

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• With New "Inbox" Feature, Asana Is Looking More Like That Email Slayer We're All Longing For

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• Asana looks to cut down the noise in your in-box

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• Asana looks to cut down the noise in your in-box

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• Asana's answer to email puts 'inbox zero' within easy reach

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The Email Conundrum

Cover of Groundhog Day/Ghostbusters/StripesFred Wilson: The Black Hole Of Email

I don't want to make email work better for me. I don't want to hire an assistant to do email for me. I don't want to try some new magical app that will make email better for me. ...... I give email an hour in the morning, an hour in the evening, and I dive into it throughout the day. The result is probably three hours a day in total. That's all I'm going to give email. And it is not enough to manage the inbound flow.

I don't have this problem. Usually when I am online I treat emails like they were text messages. I read and reply immediately. Saves me time. Short replies are not considered rude since I was polite enough to reply immediately. If I read an email but do not, can not reply immediately I use the Mark It As Unread feature to come to it later. I mean, Gmail is so central to my work, when I am emailing, I am working. My tech consulting team is global and email is absolutely the best way to keep moving. I look forward to the emails.

But then I don't read half the emails I get. You see who or what (usually what) sent it, you read the subject line and you realize they are not even worth deleting. Deleting would cost time. Instead I might mass delete in a few months. Mass deleting emails is fun. It is amazing how emails lose value over time. (Inbox Zero)

But I am nowhere close to Fred Wilson's scale. My question to Fred is, how big is your Inbox? Granted you don't read more than three out of 10 emails you get, but is your Inbox 99% full? Have you paid for a petabyte of Gmail space? Did Zynga go IPO?

That is not to say the Inbox is not a serious innovation territory. But the ultimate barrier there is human. You could end up with the best filters and still end up with too much email. I mean, if you have only three hours a day for email, there are only so many emails you can read. So you better have a great ultimate filter for people whose emails you don't want to miss.

I already have those filters. I use several platforms. If you are a stranger who just wants to say hello, send a tweet. That is the best way. If you know me well, send a Facebook email.

I don't even use the Priority Inbox. I guess I don't have an email problem. Not yet.

Reimagining The Inbox The Simple Way
Adam Smith And The Inbox Space
The Inbox: Like Search Before Google
The Inbox Could See New Life This Year
2010: Location, Random Connections, The Inbox, Frictionless Payments
The Search Results, The Links, The Inbox, The Stream
My Gmail Prayers Heard: Multiple Inboxes

Who you gonna call?

Inbox Zero

I just did a major cleaning up of my #Gmail Inbox. I went from 18% full down to 3% full. #reliefless than a minute ago via web Favorite Retweet ReplyParamendra Bhagat
paramendra

Achieved: Inbox Zero. Mercilessly deleted all old emails. #reliefless than a minute ago via web Favorite Retweet ReplyParamendra Bhagat
paramendra