Fred Wilson's blog post today is about comments: Some Thoughts On Comments. And my blog runs a real danger of ending a satellite blog to the AVC blog. (Kidding, of course) Yesterday I put out a reply blog post, this is another. (The Inbox Could See New Life This Year) Usually I stick to Fred's comments sections.
I think there might be a tinge of self-consciousness I might be feeling after having applied for a Union Square Ventures job. (Union Square Ventures Job Opening: I Am Applying) More important, I am thinking new thoughts.
I have complimented Fred's being a wonderful blogger several times before. He is my favorite solo blogger. And his comments sections are a great hangout place. If I get the USV job, two of the things I might want to do would be (a) produce a 30 minute video of Fred every week, and (b) organize offline get-togethers of the AVC community. It might not be monthly, but it would be a good idea to have them a few times a year. I think I appreciate the important role Fred's blog plays in his management challenges. Talking through a blog post might be a great way to communicate to some of the portfolio companies, not to say super efficient. And it does not put them on the spot. It is an open platform. There is a free rolling comments section that chugs along.
I made the observation a few days back that AVC collects more comments per post than most posts on TechCrunch, and that is remarkable considering the huge disparity in traffic levels between the two blogs. And there is no concept of The Regulars at TechCrunch.
So, Disqus
I got excited about Disqus before I learned it was one of Fred's portfolio companies. I have to tell you about what Disqus means to me. I use Disqus more often than I use so many of the better known social media platforms. I am not going to name and shame them. And Disqus is frankly half the weight at the AVC blog. Fred reads every comment anyone ever leaves at his blog. I think that is really something. But that is also a big part of the reason why there is a sense of community at AVC. Once in a while someone will show up and do a drive-by shooting, but the community has learned to take care of itself. The Regulars feel protective of each other. Dissent is okay, even celebrated, but slander is not. But I come from the free speech before decency school of thought. So I am okay with a little bit of background radiation.
Disqus Next
What could Disqus do to take itself to the next level? That is a tough question for me because the number one item on my Disqus agenda is to see its wider adoption. I wish every blog I ever visited had Disqus. I know of a lot of people who will not even bother leaving comments at a blog if it does not have Disqus. Mashable has Disqus, TechCrunch does not. I think Disqus has been part of the reason Mashable has done so well so fast.
How do you better organize the 100 comments a blog post might accumulate? I don't know. My blog does not have that problem right now. And although AVC regularly accumulates over 100 comments per blog post, for me that has not been a problem. I usually end up reading all of them. And when the intent is to read them all, chronological works best. You start from the first comment and end up with the last.
But I can see why you might want to read only 10 out of 100 comments and ask Disqus to figure out what those 10 should be.
One could be the like button. Comments that have been liked bubble up to the top. The one with the most likes are at the very top.
Two would be the option to follow people on Disqus. So if I follow Fred Wilson on Disqus, his comments show up first no matter where I might be in the blogosphere. Or you could integrate with Facebook Connect. My Facebook friends show up first.
Three would be a way for a blogger to decide on the hierarchy of his or her commenters. The default setting might be that the commenters who have left the most comments overall bubble to the top. Or a blogger would have the option to give stars to his/her top commenters. These are the five people who are my top commenters. When they comment, place them at the top.
An odd one would be length. Long comments rise to the top.
Disqus Enterprise
This is where I smell money. Say I am a small business. And I want Disqus to be my primary customer service software. What will you do for me? One option to have would be for the comments to not get displayed at all. I want to see the feedback. Maybe I don't want the entire world to see the feedback. How about comments that are tied to specific transactions? What if you could see the five items I bought from you before I left you that snarky comment? Or what if Disqus would read and categorize the comments for me? Great product, thanks, should not be in the same category as, you need to change the color scheme of your front page. And there should be a quick way to respond.
A lot of Google customer service is Q&A pages. Disqus should make it possible for any business small or big to roll that out. Let customers be each other's customer care for the most part. Let them answer each other's questions for the most part. Make repeat questions unnecessary.
Disqus The Savior
Blogs and sites that routinely get thousand plus comments per post need help, and they need help now. Find me the 10 comments out of that pile of thousand that I might want to read and possibly reply to.
Disqus, A Microblogging Platform
Considering I use it so much, I might as well call it like it is.
New York Times: News Sites Rethink Anonymous Online Comments
Tereza
Kid Mercury
On another note, I was just thinking, if Geocities has been Fred's best deal so far, that was a M&A. Yahoo bought Geocities. If Twitter is going to be Fred's first IPO, I am now even more excited about the idea. :-)
Twitter is the best deal Fred ever did. And how he did it is a remarkable story.
I was also thinking, if you have 28 companies in your portfolio, you probably work extra hard to make sure the not so star companies do feel the love. It also helps that companies that will bring the biggest returns need the least hand holding.
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