wait, what?
— Paramendra Kumar Bhagat (@paramendra) May 17, 2022
Just as web3 networks can leverage tokens to bootstrap growth and overcome the cold start problem, a new playbook is arising for web3 creators to leverage tokens to bootstrap audiences in advance of actual content creation.
— Li Jin (@ljin18) May 16, 2022
Examples:
— Li Jin (@ljin18) May 16, 2022
- @imdanielallan's crowdfund on Mirror, which raised $142K in ETH to fund his EP from 87 backers
- @madrealities's NFTs which allow holders to influence various aspects of the show
- NFT projects which raise $ via token mints in advance of bigger project roadmaps
Using token incentives to bootstrap audiences & fund content creation is the opposite of the web2 creator playbook, in which creators had to slog through (often) years of free content creation to accumulate an audience before eventually monetizing it
— Li Jin (@ljin18) May 16, 2022
Now that creator lifecycle can be flipped to
— Li Jin (@ljin18) May 16, 2022
1) monetize through tokens (fungible or NFTs)
2) thereby bootstrapping audience/evangelists
3) fund content creation
4) reach an even bigger audience & achieve content-market fit
I invite you to be my first patron. https://t.co/Ibusw7YuC4
— Paramendra Kumar Bhagat (@paramendra) May 17, 2022
https://t.co/Ctw6f2ceQM Li Jin: Web 3 Content Creation
— Paramendra Kumar Bhagat (@paramendra) May 17, 2022
Li Jin: Web 3 Content Creation https://t.co/Ctw6f2ceQM @MishadaVinci @alexahirschfeld @thegothamgal @katie_haun @emiliemc @SherylCrow @reshmasaujani @JeniferRajkumar @aditishekar @KathrynParsons @Alicebentinck @CarleneJackson @hubmum @morganaside @belindaparmar
— Paramendra Kumar Bhagat (@paramendra) May 17, 2022
Shorts creator @itslisanguyen took a food journey to five of the most popular locally-owned Asian restaurants in New York. Follow along on Lisa's APAHM-inspired food tour and learn how she got her start on YouTube! https://t.co/no4dJpJ0eB
— Susan Wojcicki (@SusanWojcicki) May 16, 2022
