The Bitly of today was not the Bitly that got launched. Bitly was launched by visionary founders as a site where if you got bit by a dog, you would take the picture of the dog, the bite, and your face in pain, and you would post the pictures online to share with the world. That was the idea. But it was way ahead of its times. The word spotting had not been invented yet.
And so Bitly pivoted and became the URL shortener that you know today. And it has been quite a success, would you say?
