But It's An Ad

Cover of William Shakespeare

For Foursquare, It’s Not an Ad, It’s a Promoted Update

a Promoted Update from the Dos Caminos restaurant, part of BR Guest, could feature “an offer for a secret omelet that only Foursquare users can get”

What's in a name? That which we call a rose - Shakespeare Quotes

Juliet:
"What's in a name? That which we call a rose
By any other name would smell as sweet."

Romeo and Juliet (II, ii, 1-2)

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Promoted Tweets, Promoted Updates

Logo for Foursquare (Photo credit: Wikipedia)

Someone said FourSquare was the next Twitter. But that was a long time ago.

Foursquare Launches Promoted Updates, Its Newest Effort To Generate Revenue

Foursquare has partnered with about 20 merchants, from small mom and pop shops to national chains like Best Buy, to launch the pilot program. In the next few months, Foursquare hopes to turn Promoted Updates into a self-service tool merchants of all sizes can use on its platform..... Foursquare's 20 million users are checking in 5 million times per day. Foursquare currently has 120 employees.

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