Paperless Post Iterations

Image via WikipediaEvite Cries Y(h)elp! Copies Paperless Post Pixel By Pixel

Only now is Paperless Post thinking in terms of the freemium model, and I believe they have been profitable for a year now. That is curious. Most others start with the freemium model. They build the user base, and monetize later.

With Paperless post you get to send out invitations to important events in your life. The paper is gone, but the beauty is preserved, perhaps even enhanced.

And it is not just about digital. It is not just that you used to send paper versions, and now you send digital versions. The digital medium allows for the collection of data as to how the invitation card travels around as people open up the cards, RSVP and so on. That feedback loop was not possible with the paper incarnations of the cards.

Other than sending more and more beautiful cards to more and more people for more and more events what are some of the directions Paperless Post could go on to?

One obvious thing that emerges is that special social graph of people you invite to the special events in your life, people who show up for those special moments. Culling that social graph could lead Paperless Post into unforeseen directions. Amazon started out selling books. The Amazon Web Services was built for internal use, and now is a major Amazon offering.

City Bakery After PaperlessPost

Image by Sifu Renka via FlickrLarry Ellison

I am dropping by the PaperlessPost offices this afternoon. I will be there for about two hours, maybe two and a half. The idea is to talk to Alexa for about 60 to 90 minutes, then talk to some of her key people for 10 to 15 minutes each.

Then I am hoping to walk over to City Bakery to tidy up my papers and collect my thoughts, jot down some additional notes on my own. 3 West 18th Street.

Dilwale Dulhaniya Le Jayenge

I think I might end up doing a half dozen posts on this gang. This is the fourth post on Alexa already. I think I will have done 10 or more by the time I am through.