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How Google Plans to Find the UnGoogleable
The company wants to improve its mobile search services by automatically delivering information you wouldn’t think to search for online. .... relatively small pieces of information that I’d never turn to Google for. For example, how long the line currently is in a local grocery store. Some offline activities, such as reading a novel, or cooking a meal, generated questions that I hadn’t turned to Google to answer—mainly due to the inconvenience of having to grab a computer or phone in order to sift through results. ..... mobile devices made it possible for Google to discover unmet needs for information ..... the perfect search engine will provide you with exactly what you need to know at exactly the right moment, potentially without you having to ask for it ....... Google Now offers unsolicited directions, weather forecasts, flight updates ...... the pinnacle of this hands-free experience, an entirely new class of device ....... "In the future you might want to search very new information from the physical environment ..... Your information needs are very localized to that place and event and moment.” ....... Google Now already combines location data with real-time feeds, for example, from U.S. public transit authorities, allowing a user to walk up to a bus stop and pull out his phone to find arrival times already provided. ..... a search engine for mobile devices dubbed Gander, which communicates directly with local sensors. A pilot being installed on the University of Texas campus will, starting early next year, allow students to find out wait times at different cafés and restaurants, or find the nearest person working on the same assignment
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