Television remains the single biggest beneficiary of ad spending in the United States, with a total of $66.35 billion in 2013, according to estimates from eMarketer. But advertising online ($42 billion in 2013), including mobile devices at $7.7 billion, is growing at a much faster rate.
Showing posts with label Mobile device. Show all posts
Showing posts with label Mobile device. Show all posts
Monday, July 29, 2013
Online Ad Spend About To Overtake TV Ad Spend
Tuesday, December 04, 2012
Touch Is Transient
Gesture will go mainstream before we know it.
A Shape-Shifting Smartphone Touch Screen
Leaping Into the Gesture-Control Era
A Shape-Shifting Smartphone Touch Screen
Leaping Into the Gesture-Control Era
a matchbox-sized device that adds intuitive gesture control to any computer ..... The technology, which is also being adapted for mobile devices, could even leave the beloved pocket touch screen looking outmoded. .... The black glass on the Leap’s upper side hides two small cameras and a handful of infrared LEDs, which track the motion of a person’s fingers to an accuracy of a hundredth of a millimeter .... Leap provides the solution to “gorilla arm,” a term used to describe the dubious ergonomics of a person repeatedly lifting his or her hands from the keyboard or mouse and reaching out to operate a computer’s touch screen. Users of Leap’s device can lift their hands just slightly off the keyboard and make more economic gestures with their fingers. .... significantly faster than using a mouse and keyboard .... Holz says touch screens soared in popularity because they are more intuitive to use than keyboards and mice, but believes they are limited in a way the Leap is not. “The fact is that you can’t really do anything with a tablet, with tap and swipe, but it feels natural,” he says, meaning that people love touch screens but can’t easily create content using them. “We have that same natural experience but we have more power.” ..... since the [developer’s kit] is still in the preview stage, more features are being added that make capturing specific motions even easier. ..... over the longer term, the Leap will be used for very complex interactions. “You’ll be reaching into a 3-D world and grabbing hold of and moving things.” .... a chunk of simulated clay. He reached out and pushed and pulled with his fingers in the air in front of the monitor, creating a stylized human head in about a minute. ...... gestures can help remove a barrier between people and their technology ..... Leap Motion’s closest competitor may be Kinect, Microsoft’s body-tracking sensor for the Xbox games console
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Tuesday, November 27, 2012
Inconvenient Search
Image via CrunchBase |
How Google Plans to Find the UnGoogleable
The company wants to improve its mobile search services by automatically delivering information you wouldn’t think to search for online. .... relatively small pieces of information that I’d never turn to Google for. For example, how long the line currently is in a local grocery store. Some offline activities, such as reading a novel, or cooking a meal, generated questions that I hadn’t turned to Google to answer—mainly due to the inconvenience of having to grab a computer or phone in order to sift through results. ..... mobile devices made it possible for Google to discover unmet needs for information ..... the perfect search engine will provide you with exactly what you need to know at exactly the right moment, potentially without you having to ask for it ....... Google Now offers unsolicited directions, weather forecasts, flight updates ...... the pinnacle of this hands-free experience, an entirely new class of device ....... "In the future you might want to search very new information from the physical environment ..... Your information needs are very localized to that place and event and moment.” ....... Google Now already combines location data with real-time feeds, for example, from U.S. public transit authorities, allowing a user to walk up to a bus stop and pull out his phone to find arrival times already provided. ..... a search engine for mobile devices dubbed Gander, which communicates directly with local sensors. A pilot being installed on the University of Texas campus will, starting early next year, allow students to find out wait times at different cafés and restaurants, or find the nearest person working on the same assignment
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- How Google Plans to Find the UnGoogleable
- How Busy Is Your Grocery Store Today? Google It
- Google's Mobile SEO Announcement and Its Implications
- The End of Search as We Know It
- Mobile Search
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- Will You Be Mobile-Ready This Christmas?
- NJIT's Google Search Engine Going Down for Maintenance, Friday 11/30
- How to Profit From Mobile Local Search
- SEJ- Mobile Paid Search: Keys to Optimization
Sunday, October 21, 2012
Mobile: Stating The Obvious
To say right now we are in the mobile era is to state the obvious. It is like in the 1980s AIDS became big news. But people are still figuring out AIDS. I have a feeling mobile is something like that. Tech giants might spend the rest of this decade trying to figure out mobile.
Mobile first companies have a leg up in that sense. But then they are going to have to figure out the web in due time.
Mobile is not the Internet as we knew it, just like the Internet was not computers as we knew them. Mobile is a new beast with its own particulars.
A child is not a small adult. Mobile is not a smaller version of the web, it is not MiniMe. Mobile is no child.
Fred Wilson, Mark Zuckerberg And Mobile
Mark Suster's Web Second Applies To Instagram
2011-2015: A Mobile Stretch
Netizen Has Arrived: A Link From AVC
Twitter, FourSquare: Mobile Web Thingies
Mobile revolution, economy trip up tech giants
Mobile first companies have a leg up in that sense. But then they are going to have to figure out the web in due time.
Mobile is not the Internet as we knew it, just like the Internet was not computers as we knew them. Mobile is a new beast with its own particulars.
A child is not a small adult. Mobile is not a smaller version of the web, it is not MiniMe. Mobile is no child.
Fred Wilson, Mark Zuckerberg And Mobile
Mark Suster's Web Second Applies To Instagram
2011-2015: A Mobile Stretch
Netizen Has Arrived: A Link From AVC
Twitter, FourSquare: Mobile Web Thingies
Mobile revolution, economy trip up tech giants
consumers' waning love affair with the stalwart PC and infatuation with mobile -- the most significant tectonic shift in the industry since the advent of the Internet ...... raging mobile hardware demand .... About 800,000 shoppers made their first-ever eBay purchase through a mobile device. ..... "Mobile is not proving to be as straightforward as people thought." ...... a worsening macroeconomic environment. ..... The biggest stunner was perhaps Google, which shed more than $20 billion of market value after it reported that its core advertising business had slowed. ....... Click prices declined for the fourth consecutive quarter .... Zynga, the poster child for mobile transition woes ..... the evolution of mobile Internet, social networking is usually the first to spread around the world, followed by games and then advertising ...... Perhaps hardest-hit are Intel and others closely tied to the PC chain .. While Intel dominated that space in its prime, in smartphones its market share is less than 1 percent
Related articles
- Mobile revolution, economy trip up tech giants
- Mobile App or Mobile Web Site? A look at Pros and Cons
- Business Consort help businesses change they way they market in a post PC era
- Baidu's Long-Term Prospects Sound Despite Its Mobile Monetization Woes
- Responsive Web Design Upgrades Make UMI Florida Medical Waste Management Website Mobile Friendly
- Facebook: We Weren't Moving Fast Enough in Mobile
- Pew Research: One-third of U.S. adults access news via mobile every week
- T-Mobile drops 200MB data plan
Monday, August 06, 2012
Zynga And Mobile
Zynga and Facebook are in the same boat. They are both trying to figure out mobile.
Zynga's Rocky Shift to Mobile
To turn around its flagging business, Zynga Inc. is betting big on mobile games and creating a network that connects mobile-game players..... people have shifted to playing games on their mobile devices instead of on personal computers. Zynga says the number of people who play its games on mobile devices is growing three times faster than the number of those who play on the Web. .... Zynga's shares closed Friday at $2.72, down 73% from its December IPO price of $10 ..... Pincus said his vision for mobile games is to connect a large network of game players across a variety of platformsFred Wilson, Mark Zuckerberg And Mobile
Related articles
- Zynga Is Now A Mobile Company, Whether It Wants To Be Or Not (ZNGA)
- Zynga CEO Mark Pincus says company is not 'all-in' on mobile games
- Zynga Gets Hit With Insider Trading Lawsuits (ZNGA)
- The Zynga Debate: Is the FarmVille maker doomed?
- Zynga Getting Hammered
- Zynga's earnings report "disaster"
- Zynga COO Said to Lose Product Oversight as Growth Slows - Bloomberg
- Meet The Power Player Charged With Saving Zynga's Business (ZNGA)
- Zynga's David Ko opens up about Zynga's mobile publishing plans
- Zynga or Facebook? Game On!
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