Netizen: Kosmix

Image representing Facebook as depicted in Cru...

This kind of data mining might make Facebook a lot of money. LinkedIn is doing it, Facebook is not doing it.

Social Media Are Giving a Voice to Taste Buds

Visitors to the new Lay’s Facebook app are asked to suggest new flavors and click an “I’d Eat That” button to register their preferences. So far, the results show that a beer-battered onion-ring flavor is popular in California and Ohio, while a churros flavor is a hit in New York. ..... sets up Facebook chats between engineers and customers to help refine products. “It’s amazing that we can get that kind of real feedback, as opposed to speculating” .... Wal-Mart acquired the social media company Kosmix last year for an estimated $300 million, chiefly because of Kosmix’s ability to extract trends from social media conversations. .... “There’s mountains and mountains of data being created in social media” ..... @WalmartLabs found that cake pops — small bites of cake on lollipop sticks — were becoming popular. “Starbucks had just started getting them in their cafes, and people were talking a lot about it” ..... @WalmartLabs found that enthusiasm for “The Avengers” and “The Dark Knight Rises” was surging before the movies were released, and suggested that stores increase their orders of related merchandise. And after Walmart started carrying a spicy chip called Takis, @WalmartLabs found that most of the positive chatter about it was coming from California and the Southwest. .... Frito-Lay has already run the contest overseas, resulting in chip flavors like hot and spicy crab in Thailand and pickled cucumber in Serbia. ..... “Data can’t tell you where the world is headed” ..... using data from social media said the ability to see what consumers do, want and are talking about on such a big scale, without consumers necessarily knowing the companies are listening in, was unprecedented. “This is like the biggest focus group someone could ever imagine”

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Monday, February 06, 2006

Kosmix: Desi Pride

Kosmix plans to take on Google in the search domain. There are two Indians at the helm. They are only starting out, but they got a track record. They are in the same league as the Google founders, only a few years behind, which is not a setback at all. All four went to Stanford together.

Google never really had a competitor, imitators in Yahoo and Microsoft yes, but this is the first true competition for them. We are all better of for it. Google only looks at how many other websites link to a website. Kosmix goes further. It makes sense of the content of a site, and categorizes them.

But Kosmix is just starting out. And it has a lot of work ahead. I wish it all the best.

If you think about it, when you do a search on Google, how often do you go beyond the first page of results, or the second or third? Most people do not go beyond the first. So showing 500 relevant and categorized results might be "stickier" than 500,000 so so results. But Kosmix got to prove itself.

"Kosmix", a novel approach to search by Cosmodex Andhra Cafe It narrows down the users search and produce accurate results for their query directly..... Kosmix analyzes the content of a website, and not only its URL referrer popularity. Results are categorized .. and the categories are answers to questions rather than general tags..... a novel approach to search, by rewarding registered users of the site with "loyalty points." The points can be redeemed for free Web traffic directed at a site of the users' choosing..... Since traffic is directed based on search terms, all traffic provided by the company is targeted.
Google got Indian competition - Kosmix Newindpress
New Kosmix Search Engine to Challenge Google DailyTech
Kosmix raises cash for a new search engine -- to compete with ... SiliconBeat
Who is behind Kosmix? Seattle Post Intelligencer
Gunning for Google VNUNet.com, Netherlands
Beating the Google search: a brief history Times Online, UK
Indians come up with Kosmix to challenge Google Sify, India
Start-up hopes to challenge Google San Jose Mercury News, USA
New Kosmix Search Engine to Challenge Google DailyTech, IL
Now for a healthier search Daily News & Analysis, India They missed buying Google twice. Now, Junglee co-founders Anand Rajaraman and Venky Harinarayan have founded a startup with dreams of matching the search giant..... The site claims to throw up better results on health topics. It searches the Internet to provide not only a link to sites for the related word but also divides it into various categories...... Larry Page and Sergey Brin, went to Stanford University with Rajaraman and Harinarayan...... “They are making an audaciously risky bet that they can crack the code on a vexing problem in search: finding the meaning, or at least the topic, of a web page” .... “What you can get with five minutes at this site is a hundred times what you can get at Google” Indians come up with reply to Google Indian Express, India

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5 January