Business Insider Is Doing Something Right

English: Arianna Huffington attending the premiere of The Union at the 2011 Tribeca Film Festival (Photo credit: Wikipedia)

The online publication Business Insider is doing something right and it reminds me of The Huffington Post. The Post did commenting really, really well, and it was and is very good at linking to others, but a paragraph of quote first. Business Insider does that too. It often links to others. But what it does really good is taking you to read other related stories. You read one, and the next thing you know you are reading five others. And it is also smart about getting page hits from pictures and infographics. It sure "gets" digital. It feels lightweight but deals with plenty of heavy topics.

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