Data As Exhaust Fume

English: Dhoopkutty used to fume sandal powder (Photo credit: Wikipedia)

There is so much data that is being generated and collected and not used for anything at all, data right now can safely be called exhaust fume. Some is being used, but most is not.

Just being able to map all that is being collected, let alone making sense of it, is an industry in itself.

Being able to map and then make intelligent use of -- now that is a big one. And hence the term Big Data.

Big Data use that does not compromise privacy will go a long way. Think of it as excellent customer service. Half the time they don't even ask what you want, they already know.

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Google Earth Builder

Official Google Enterprise Blog: Bringing 100% web to the world of Google Earth and Google Maps: At Google we’re committed to opening up our cloud infrastructure so that others can benefit from our enormous computational power. Today I’m going to share some exciting details on our plans to make our cloud technology available for processing and serving geospatial data...... Google Earth and Google Maps have given people the ability to easily view rich geographic information from desktop or mobile devices. Google Earth helps us understand the effects of climate change on our ecosystem, Street View provides a panorama of our neighborhoods ...... Constant Innovation: just refresh the browser for the latest features ..... shapefiles of demographic data, spreadsheets of worldwide customer locations and files of your recently acquired imagery for a new development ..... Google Earth has more than 700 million downloads. We hope that more people can use Google Earth Builder to make better location-related decisions within business and government

The day Google Earth first came out, I downloaded it and had an amazing, amazing day roaming the Himalayas and vast expanses of Russia. It was a mind blowing experience. I was like wow.

Google Earth: A House Is A House Is A House